Cypress, California — Yamaha Motor Corporation is pleased to announce a new multi-year exclusive sponsorship agreement with the Northeast Sport Bike Association (NESBA) that will help make track day participation more accessible for Yamaha and all sport bike customers. “The tremendous surge in track days activities throughout the entire country in the last few years has just been amazing” said Bob Starr, Corporate Communications Manager, “and NESBA’s organization is ideally positioned to provide our sport bike customers with the best possible experience. “NESBA is thrilled to enter into this partnership with Yamaha. Not only is it the first sponsorship arrangement of this type within the track day industry, but it also breaks ground by recognizing the importance of this market segment,” said Bob Blandford, President of NESBA. “From the first contact we had with Yamaha we knew this was going to be a good fit. Our corporate philosophies aligned perfectly. As a result there are some pretty exciting things in store for our member base.”