WILLIE G. DAVIDSON TO RECEIVE LIFETIME ACHIEVEMENT AWARD San Francisco–Senior Vice President & Chief Styling Officer of Harley-Davidson Motor Company, Willie G. Davidson, will be the recipient of the Lifetime Achievement Award at the 2007 Legend of the Motorcycle Concours d’Elegance. Known as “Willie G.” within the industry and to his millions of fans, the motorcycle icon is the grandson of William A. Davidson, one of the pioneers of the fabled American brand founded in 1903. More importantly, Willie G. Davidson is one of the 13 employees that bought the company back from conglomerate AMF in 1981, saved it from financial ruin, and guided it to unprecedented prosperity. Widely credited for invigorating product design at the venerable Milwaukee, Wisconsin-based company, Davidson introduced the FX Super Glide model in 1971 as a response to the customizing craze taking place in America. The result was an instant hit and the ushering in of a new class of motorcycle: the cruiser. “We feel extremely privileged to be able to honor Willie G. with this award”, says Concours co-founder Brooke Roner. “He is a living legend recognized the world over, and as the face of not just a motorcycle but a lifestyle, he exemplifies core values of motorcycling–innovation, individuality and freedom.” Each year a person who has made an invaluable contribution to the world of motorcycling is selected to receive the Lifetime Achievement Award. The trophy presented to this recipient–which some have dubbed the “Oscars of motorcycling”– is the signature God of Speed bronze sculpture. Mr. Davidson will be presented with this award on stage at the Concours on May 5th. The second annual international Legend of the Motorcycle Concours d’Elegance will take place the first Saturday in May at the breathtaking ocean-side Ritz-Carlton in Half Moon Bay, California, just south of San Francisco. For more information on this landmark charitable event, visit http://www.LegendoftheMotorcycle.com.