Alice extend MotoGP title sponsorship for events in Italy and France until 2009 Tuesday 30th January 2007 Telecom Italia’s ADSL brand Alice will continue to be title sponsor of MotoGP’s Gran Premio d’Italia and Grand Prix de France until 2009 after extending an agreement that has already seen them present at the prestigious events for the past two seasons. Italy’s leading telecommunications company signed the new agreement with MotoGP’s commercial right holders Dorna Sports, giving Alice the benefit of a complete sponsorship package that includes not only the right to name the events, but also trackside brand exposure presences, corporate hospitality and promotional activities in the public area. Therefore, the races scheduled for the world-famous Le Mans and Mugello racetracks will be officially called “Alice Grand Prix de France” and “Gran Premio d’Italia Alice”, scheduled respectively for May 20th and June 3rd the fifth and sixth rounds on the 2007 MotoGP calendar. The new deal also includes a track signage package at several races through the year, boosting Telecom Italia and Alice’s presence in MotoGP, which also exists through their sponsorship of the Ducati factory team.
MotoGP Sponsor Extends Deal To Support Races In Italy, France
MotoGP Sponsor Extends Deal To Support Races In Italy, France
© 2007, Roadracing World Publishing, Inc.
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