Kenny Roberts Moves into the Sportbike Marketplace It’s with great pride that Kenny Roberts announces his entry into the sportbike marketplace with KR TUNED. This new KR brand will focus on exclusive, high-end, high-performance exhaust systems and chassis components for sportbikes, using Kenny’s MotoGP experience that goes “Beyond Performance.” KR Tuned was conceived as a conduit to apply the MotoGP engineering from Team Roberts race shop to the creation of sportbike exhausts and accessories. Utilizing nearly twenty years of experience from the world’s best motorcycle race engineers, KR Tuned provides discerning riders with the pinnacle in handcrafted, MotoGP race-shop developed exhaust systems and accessories. “King” Kenny, as he’s been referred to since his first world championship, has an unequaled list of World Grand Prix successes as both a racer and team owner. As a racer, Roberts earned three consecutive 500cc World Championship titles, while redefining the riding style of all racers to follow. As a team owner, Roberts secured three more 500cc World Championships, along with a 250cc title with American riders, adding many more podium finishes to his successes. After taking on the unprecedented challenge of creating his own 500cc KR3 GP race bikes in 1997, followed by the 990cc MotoGP KR5, Kenny now uses Honda’s new 800cc 212V motor in his KR212V MotoGP race bike, ridden by his son, and former World Champion, Kenny Roberts Jr. Kenny Roberts said, “After all these years of conceiving, engineering and building the world’s most exclusive Grand Prix race bikes, we saw it was time to share our unique engineering skills with the enthusiasts who support us. By using our race engineers who normally create and tune MotoGP components, we have an unparalleled design team dedicated to the interests of street riders.” Engineered and produced for winning, the KR Tuned product line is marketed through an alliance with Hotbodies Racing, known for its dedication to the sport. Roger Davis, owner of Hotbodies Racing, said, “Last year we signed on to sponsor Kenny’s MotoGP team, and after he saw our commitment to the industry he knew we were a natural fit to market his products. We’re excited about the alliance of our companies. Bringing the skills of Kenny Roberts to street riders is the dream of any enthusiast, so we’re very proud that it’s our reality.” KR Tuned products will be available through every Parts Unlimited dealer worldwide and directly through www.hotbodiesracing.com. Visit www.krtuned.com to find out more information about KR Tuned products and the Team Roberts MotoGP race team.