MONTREAL MONSTER CHALLENGE CELEBRATES INCREASED CANADIAN SALES Cupertino, CA A crowd of over 50,000 battled the frigid Northeast temperatures last weekend to see the Montreal round of the Ducati Monster Challenge. Monster Challenge participants demonstrated why the Monster is quickly gaining popularity in the Canadian motorcycle market. When the tire smoke cleared, Peter Hattle of Fergus, Ontario rode home with top honors for the coolest Monster at the show. His 1997 Monster 900 boasts Superbike forks, Ohlins rear shock and Brembo radial mount calipers. However, the most visually stunning part of his bike is the gold powdercoated magnesium wheels. As the winner, his bike will be transported to Birmingham, Alabama for the final round of competition at Barber Motorsports Park. “The wheels really do it for me. They are very light, beautiful and do incredible things for the handling of the bike as well as being so bling! This is what I envision as a ‘Streetfighter.’ And to be a real streetfighter, it just has to be black and it’s a very cool, true hooligan Monster,” said Hattle. Lucie Poliquin of Arundel, Quebec took second place with her 2003 Monster 900. The bike’s hand built exhaust system and S4R front suspension caught the judges’ attention in both detail and performance. Third place went to Sylvie Labelle also of Arundel, Quebec and her S4R. Her bike balanced the catalog performance parts with good suspension modifications for a nicely built overall package. Her bike is a great example of Ducati’s increased presence in Canada, especially with the Monster family. Kevin Davis, Canadian Sales and Marketing Manager for Ducati North America said, “Ducati has experienced strong growth in Canada the past two years, with over 60% increase from 2003 to 2005. Nearly 42% of total Ducati sales in Canada in 2005 were Monster models, with the M620 and S2R800 being the two strongest sellers. The Monster is really gaining ground in Canada.” The next round of The Ducati Monster Challenge will be held March 17-19 in Atlanta, Georgia. The final round of the Monster Challenge will be held April 21-23 at Barber Motorsports Park where the winner will receive a 2006 Ducati Monster S2R 1000 and the second place finisher will win a trip to a Moto GP race. Third place will receive a $1,000.00 Ducati Performance gift certificate. Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada and the new SportClassic. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won thirteen of the last fifteen World Superbike Championship titles and more individual victories than the competition put together. For more information about the Company, please visit our web site at www.ducatiusa.com.
Hattle’s 1997 Monster 900 Wins Montreal, Canada Round Of The Ducati Monster Challenge
Hattle’s 1997 Monster 900 Wins Montreal, Canada Round Of The Ducati Monster Challenge
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