DAYTONA BEACH – 65th Bike Week in Daytona Beach. Daytona Beach will celebrate the 65th Anniversary of the “World’s Largest Motorcycle Event” March 3rd – 12th when Bike Week 2006 roars into town. Bike Week in Daytona Beach has grown consistently in recent years, exceeding 500,000 in attendance and $300 million in economic impact to the area. The significance of the 65th Anniversary has not been lost on Bike Week Festival Task Force Co-Chairman Bob Coleman, “We are delighted to welcome our visitors back to Daytona Beach for the 65th Anniversary of the “World’s Largest Motorcycle Event”. In the 65 years this event has been in Daytona Beach we have never had so much to offer as we do right now. From the historic Main Street and Beach Street Area to Biking on the Boulevard, Destination Daytona, Daytona International Speedway and the World’s Most Famous Beach.” Additional information on Bike Week in Daytona Beach can be found on the Official Daytona Bike Week Website at www.officialbikeweek.com featuring the largest online resource for attendees and designed to assist with vacation planning offering a litany of choices of activity. An updated Calendar of Events is online as well as lodging information, The Loop Ride (with map), vendor information, a history of Bike Week, Official Licensed Merchandise, area business searchable database, Welcome Center, Bike Week Virtual Tour and the largest Bike Week photo gallery on the net! Restaurant and attraction details are also listed at www.daytonachamber.com for those wishing to make the most of their visit. For accommodations, check out www.daytonabeach.com or call 1-800-854-1234. Upon arrival, you are encouraged to visit the Official Bike Week Welcome Center on Beach Street at Riverfront Park, Downtown Daytona Beach to receive your free Official Poster and Pocket Guide. Also available will be information on events throughout the area as well as an interactive component from the Motorcycle Safety Foundation. Harley-Davidson activity guides and Daytona International Speedway information are also on hand, in addition to a first aid care center. For information on any aspect of Bike Week 2006, contact The Chamber, Daytona Beach/Halifax Area at 386-255-0981, ext. 229. DAYTONA BEACH – LoJack Joins Bike Week -“The World’s Largest Motorcycle Event” will celebrate its 65th Anniversary, March 3-12 as Bike Week 2006 roars into Daytona Beach. This year’s Bike Week event is highlighted by the presence of a new and exciting Official Sponsor, LoJack Corporation, the company that created and leads the global stolen vehicle recovery market. LoJack has translated its expertise in tracking and recovering valuable mobile assets to address the growing problem of motorcycle theft, which rose a full 55 percent from 2002 to 2003. LoJack For Motorcycles features the core strengths that have made LoJack’s flagship Stolen Vehicle Recovery System so successful. Directly integrated with law enforcement agencies in LoJack markets, the company’s Police Tracking Computers are installed in police vehicles, helicopters and fixed-wing aircraft and are used to track and recover stolen assets. LoJack For Motorcycles is based on tried-and-true radio frequency technology, which has proven to be optimal for tracking and recovery. It is hidden on the bike so that thieves would not suspect the device exists and, therefore, would not attempt to find and disengage it. Taken together, these strengths have enabled LoJack to achieve a tremendous track record in recovering valuable mobile assets. Additional information can be accessed at www.lojack.com “We’re very happy to announce the inclusion of LoJack as a new sponsor for Bike Week 2006. In addition to providing an outstanding product or our visitors they are creating a much needed awareness of security needs. It’s clear that America recognizes this event as an ideal opportunity to showcase their brands to the premier motorcycle enthusiast. ” said Bob Wilson, Co-Chairman of the Bike Week Festival Task Force. The Bike Week ten-day festival is expected to draw over 500,000 riders from across the United States and around the World. For more information on the Daytona Beach area, contact The Chamber, Daytona Beach/Halifax Area at (386) 255-0981 or visit the official website @ www.officialbikeweek.com. DAYTONA BEACH – Progressive Insurance Joins Bike Week – “The World’s Largest Motorcycle Event” will celebrate its 65th Anniversary, March 3-12 as Bike Week 2006 roars into Daytona Beach. This year’s Bike Week event is highlighted by the presence of a new Official Sponsor, The Progressive Group of Insurance Companies. In business since 1937, Progressive is the nation’s largest motorcycle and third largest car insurance group based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers by phone at 1-800-PROGRESSIVE and online at www.progressivedirect.com through the Progressive DirectSM brand. The Drive Group of Progressive Insurance Companies offers insurance through more than 30,000 independent insurance agencies that market their products and services through the Drive Insurance from Progressive brand. For more information about Drive Insurance or to find an agent, go to www.driveinsurance.com. The Common Shares of the Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR. More information can be found at www.progressive.com. “We’re very happy to announce that Progressive Insurance will be joining us as a new sponsor for Bike Week 2006. As the top motorcycle insurance group in the nation, it’s fitting that they join other industry leaders as part of the event. It’s clear that America recognizes this event as an ideal opportunity to showcase their brands to the premier motorcycle enthusiast.” said Bob Wilson, Co-Chairman of the Bike Week Festival Task Force. The Bike Week ten-day festival is expected to draw over 500,000 riders from across the United States and around the World. For more information on the Daytona Beach area, contact The Chamber, Daytona Beach/Halifax Area at (386) 255-0981 or visit the official website @ www.officialbikeweek.com. DAYTONA BEACH – Bike Week’s Faces -“The World’s Largest Motorcycle Event” will celebrate its 65th Anniversary, March 3-12 as Bike Week 2006 is celebrated in Daytona Beach. This year’s Bike Week event is highlighted by the presence of two additional Official Sponsors, LoJack and The Progressive Group of Insurance Companies. “We’re very happy to announce the addition of LoJack and Progressive as new sponsors to join those already in place. It’s clear that corporate America recognizes this event as an ideal opportunity to showcase their brands to the premier motorcycle enthusiast,” said Bob Wilson, Co-Chairman of the Bike Week Festival Task Force. LoJack and Progressive join other notable participation from the corporate world including Budweiser, Coca-Cola and the Hilton Daytona Beach Oceanfront Resort. LoJack Corporation, who created and leads the global stolen vehicle recovery market, expanded its expertise to address the growing problem of motorcycle theft. LoJack For Motorcycles features the core strengths that have made their Stolen Vehicle Recovery System so successful. Directly integrated with law enforcement agencies in LoJack markets, the company’s Police Tracking Computers are installed in police vehicles, helicopters and fixed-wing aircraft and are used to track and recover stolen assets. LoJack For Motorcycles is hidden on the bike so that thieves do not suspect the device exists and, therefore, do not attempt to find and disengage it. These strengths have enabled LoJack to achieve a tremendous track record in recovering valuable mobile assets. For more information please go to www.lojack.com The Progressive Group of Insurance Companies, in business since 1937, is the nation’s largest motorcycle and third largest car insurance group and provide drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers by phone at 1-800-PROGRESSIVE and online at www.progressivedirect.com through the Progressive DirectSM brand. The Drive Group of Progressive Insurance Companies offers insurance through more than 30,000 independent insurance agencies that market their products and services through the Drive Insurance from Progressive brand. For more information about Drive Insurance or to find an agent, go to www.driveinsurance.com. Additional information can be found at www.progressive.com. The Hilton Daytona Beach Oceanfront Resort is the largest hotel in the Daytona Beach Area and in their third year of a three-year agreement securing them in the role of Official Hotel of Bike Week through 2006. Also in their third year of participation is Coca-Cola Bottling as the Official Soft Drink of Bike Week in Daytona Beach. In that capacity, they will produce their third effort of commemorative bottle bearing the Official Logo in the 8 oz. size. Sales of the first and second year’s editions were such as to necessitate an increased production for 2006. The longest sponsor relationship with Bike Week in Daytona Beach belongs to Budweiser who is in their ninth year as Official Beer of Bike Week. As in previous years, visitors will be treated to the return of the World Famous Budweiser Clydesdales that will be traveling down Main Street March 5th & 6th at 12:00 p.m. Co-Chairman Bob Coleman echoed Wilson’s enthusiasm, “We are very excited at the opportunity to continue partnerships with companies of this caliber and look forward to a long and productive relationship.” Also returning in 2006 is the Motorcycle Safety Foundation’™s Take It Easy Campaign, a safety awareness effort targeted at both riders and others on the road and highlighted through their sponsorship of the Official Bike Week Welcome Center and through a variety of applications including posters, signage and the distribution of promotional materials. The Bike Week ten-day festival is expected to draw over 500,000 riders from across the United States and around the World. For more information on other events in the Daytona Beach area, contact The Chamber, Daytona Beach/Halifax Area at (386) 255-0981 or visit the official website @ www.officialbikeweek.com. DAYTONA BEACH – “Take It Easy” Back In Daytona Beach – “The World’s Largest Motorcycle Event” will celebrate its 65th Anniversary, March 3-12 as Bike Week 2006 roars into Daytona Beach. A returning highlight of this year’s event is the Motorcycle Safety Foundation’s “Take It Easy” Campaign, a safety awareness effort targeted at both riders and others on the road and highlighted through a variety of applications including posters, signage and the distribution of promotional materials. This also marks the sixth year of their sponsorship of the Official Bike Week Welcome Center, which will include information on safety and “Take It Easy” as well as a litany of materials having to do with activities happening throughout the Daytona Beach Area. Additionally, visitors to the Welcome Center will receive the Official Bike Week Pocket Guide and Official Poster for 2006. A first aid center is also provided and free blood pressure tests are offered for the entire 10 days of the event. “We’re delighted to announce the continuation of the Motorcycle Safety Foundation’s association with Bike Week in Daytona Beach through their “Take It Easy” campaign. This effort provides a much needed message of awareness for our visitors and residents alike,” said Bob Coleman, Co-Chairman of the Bike Week Festival Task Force. The Bike Week ten-day festival is expected to draw over 500,000 riders from across the United States and around the World. For more information on other events in the Daytona Beach area, contact The Chamber, Daytona Beach/Halifax Area at (386) 255-0981 or visit the official website @ www.officialbikeweek.com.