SBK Superbike World Championship® Race Towards Broadband and Mobile Action FGSport Group, the SBK Superbike World Championship® organiser has signed a three-year contract with digital rights company, Premium TV. Under the terms of the deal, FGSport Group and Premium TV will work together to deliver direct to consumer and syndicated SBK Superbike World Championship® products across both broadband and mobile platforms. Working closely with FGSport Group, PTV will ensure live, delayed and downloadable digital content is delivered to broadband and mobile users according to specific offers in each country. The deal will also see the company syndicate the SBK Superbike World Championship’s® digital rights worldwide. FGSport Group has created a new website, www.sbk.tv, that will feature video action of the SBK Superbike World Championship®. In those territories where live TV broadcasts have not been agreed, Premium TV will deliver live streaming of race action through the newly built www.sbk.tv broadband console. Premium TV will also be offering live content to mobile syndication partners on a territory-by-territory basis, irrespective of each territory’s broadcast deal. The www.sbk.tv site is accessible through www.worldsbk.com. All content will be protected by Premium TV’s DRM technology; ensuring streams are piracy-protected and geo-blocked in line with FGSport Group’s broadcast agreements. In the mobile space, Premium TV is using its proprietary technology to turn digital footage in to mobile-ready content. Users will be able to download a variety of SBK Superbike World Championship® content, which is likely to include live action, pre-race build-up and post-race analysis, and race highlights. In addition to the same features enjoyed by mobile users, www.sbk.tv viewers will also be able to access archive footage of SBK Superbike World Championship® action via Premium TV’s searchable video archive (SVA). The SVA will also enable SBK Superbike World Championship’s® fans to create their own personalised archive by storing their favourite video clips on the www.sbk.tv Paolo Flammini, CEO, FGSport Group, comments: “To successfully deliver all of the excitement, passion and thrills of SBK Superbike World Championship® on broadband and mobile requires considerable technical skill and investment. This is why FGSport Group has partnered with Premium TV, who has a great track record in the sport digital rights space.” Oliver Slipper, Commercial Director, Premium TV, comments: “The signing is a very welcome addition to our portfolio, and underlines our strength in managing digital rights for sports organisations. We’re working with the SBK Superbike World Championship® to turn its redundant digital footage in to a tangible revenue stream while at the same time protecting its relationships with broadcasters of its TV rights.” About FGSport Group: In 2005 the Superbike World Championship achieved the following: – More than 2-billion worldwide television viewers – Live broadcasts on 94 television networks covering 173 countries – 2.758 broadcast hours with a television media value in excess of US$ 700-million – 1,000,000 race spectators – More than 215 million Internet site views on www.worldsbk.com About Premium TV: Premium TV is a specialist digital rights company. It generates revenue for sports, entertainment and publishing companies through the production, delivery and management of broadband and mobile content. Premium TV hosts and manages Internet sites, broadband subscription products such as streaming video, and mobile services for entertainment and sports companies including nine TV channels and 88 football clubs. It generates over £10 million per annum for football clients including the Football League Interactive (FLI), Aston Villa FC and Newcastle FC.