SPEED EXPANDS BRAND, BUILDING ON DECADE AS LEADER IN AUTOMOTIVE TELEVISION BROADBAND, VOD, INTERACTIVE TELEVISION FRONT AND CENTER AS NETWORK EXPLORES EMERGING TECHNOLOGIES Preparing to celebrate its 10th Anniversary in 2006, SPEED Channel spent much of 2005 establishing a definitive path to the future. Setting a standard balancing excellence in motor sports television with a growing selection of original automotive lifestyle programming, SPEED already is testing the waters with multiple emerging platforms, offering the traditional television viewer more access to network content and brand-specific products. A network retrospective, entitled Ten Years at Speed: A Decade of Excellence, is tentatively scheduled for March 5 at 8 p.m. ET. “SPEED is committed to bringing a ‘big event’ focus to its entire lineup,” said Hunter Nickell, SPEED Executive VP & General Manager. “Over the last 10 weeks, we have elevated the coverage of NASCAR’s Chase for the NEXTEL Cup, and this weekend, we have increased our presence all over South Florida in support of the NASCAR finale in Homestead. “We will be in New York for Champions Week, and then we will move right into preparations for NASCAR testing in Daytona in January,” Nickell added. “Whether it is NASCAR TV, the Barrett-Jackson Collector Car Auctions or the 24 Hours of Le Mans, SPEED will put an exclamation point on the biggest events in automotive television.” The standard in motor sports television, SPEED will roll into 2006 as the growing home of NASCAR TV and the exclusive cable outlet for the Champ Car World Series, Grand American Road Racing, the American Le Mans Series, IROC, ARCA, IHRA drag racing, the SPEED World Challenge, as well as world class events, including the 24 Hours of Le Mans and the Knoxville Nationals. On the motorcycle front, SPEED recently signed a five-year deal with Clear Channel Motorsports, adding coverage of the high-flying AMA Supercross series to a full lineup of two-wheel racing, including the MotoGP World Championship and the AMA Superbike Championship. “SPEED has been, and will continue to be, the home for motor racing in North America,” said Rick Miner, SPEED SVP of Programming/Production. “The roots laid down over the past 10 years firmly established SPEED in the world of motor sports, and the next 10 will see continued growth and evolution in that coverage. SPEED will be the home for the highest level of racing in each of motor racing’s major disciplines. America “¦start your engines.” Renewing its commitment to the auto enthusiast, SPEED moved lifestyle programming to Prime Time in a big way in 2005, delivering popular originals like PINKS, Unique Whips, Build or Bust and the ambitious Texas Hardtails. Live coverage of the annual Barrett-Jackson Collector Car Auction opens the 2006 programming season in January with a record 32 hours of coverage over several days. “The automotive lifestyle category has exploded within the last several years and SPEED’s commitment to this sector of the market continues to increase along with it,” said Robert Ecker, SPEED VP of Programming. “We have been gratified by viewer response to our non-racing initiatives to date, and there is much yet to come. From Barrett-Jackson to SEMA, Pinks to Unique Whips, we eagerly look forward to further expansion into the lifestyle and enthusiast arena. As the network enters its tenth anniversary year and beyond, we continue to develop an ambitious slate of new programs and original series catering to this growing audience.” The programming path set, SPEED heads into the next 10 years exploring different vehicles of content delivery: VOD: In the summer of 2005, SPEED reached an agreement with NASCAR, giving subscribers of Comcast ON DEMAND, Time Warner Cable On Demand and other regional operators access to SPEED NASCAR TV On Demand. The fast-turn products included SPEED’s NASCAR Race Rewind, NASCAR Victory Lane and NASCAR Beyond the Wheel. The NASCAR selections were added to an already established list of enthusiast programs, including the popular Test Drive series. Moving forward, SPEED Channel is developing content exclusively available through VOD. Broadband: SPEED, in partnership with Global Media Services, rolled out a new service for race fans, when the network debuted its new interactive On-board SPEED Pass live from the AMA Superbike race at Mid-Ohio in July. Accessed through www.SPEEDTV.com, SPEED Pass gives viewers of SPEED’s television race coverage the Internet option of toggling among as many as six live channels of streaming race video from multiple on-board cameras. Planning already is underway to bring pay-per-view, broadband racing to SPEEDTV.com, with exclusive content, including coverage of AMA Supercross, AMA Superbike, SCCA racing and the Isle of Man TT. Interactive Television: In 2005, SPEED teamed with Proteus Inc., to offer viewers of the annual Barrett-Jackson Collector Car Auction an opportunity to place “fantasy bids” via cell phone or Internet. Nearly 70,000 online bids were cast, indicating a tremendous interactive audience. Internet: SPEED’s parent company News Corp developed Fox Interactive Media in 2005, spending $1.5 billion on major sports, gaming and community sites. The goal is to position SPEEDTV.com as the motor sports and auto enthusiast hub of a News Corp Internet universe that now reaches 70 million unique users through 12 billion monthly page views fourth largest behind Yahoo!, MSN and Time Warner. SPEED already is initiating a push in four major Web arenas design, content, community and commerce. Mobile initiatives: A mobile product partnership with Airborne Entertainment, offering ring tones and wallpaper is just the beginning. SPEED already is exploring content developed specifically for phone broadcasts. “Our vision is to embrace new technologies as they evolve, aggressively exploit and utilize them with the goal to continually enhance our customers viewing experience,” said Kevin Annison, SPEED VP of Business Development & Operations. “We look to position SPEED as an industry leader in emerging technologies and distribute our content “on-demand” through the internet, broadband and wireless mediums and allow them to interact with our brand anytime, anywhere. “Our objective is to increase non-linear usage by creating dynamic racing, automotive & motorcycle content, provide multiple points of entry and allow our viewers and users to customize and personalize information to their liking,” Annison added. “The opportunities that lay ahead in the next ten years are unlimited and will make for very exciting times for SPEED Channel and our viewers.” Further extending the brand, SPEED recently signed a deal with Unimax Toys to produce and distribute SPEED-branded diecast cars in multiple retail outlets. Deals for SPEED merchandise and SPEED-branded books were completed in 2005. “We get licensing offers all the time,” said Bill Osborn, SPEED SVP Marketing and On-Air Promotion. “But it has to be something that fits the SPEED brand. We are a network for big boys, so a line of multigenerational die-cast toys is perfect for us.” SPEED Channel is the nation’s first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED Channel delivers quality programming from the track to the garage. Now available in nearly 70 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services.