DUCATI ANNOUNCES “DOLCE VITA” FREE SERVICE PROGRAM Buy a new Ducati and ride away worry free with the new “Dolce Vita” free service promotion Cupertino, CA October 17, 2005 As part of Ducati’s on-going dedication to the Ducatisti, the company today announces a free service promotion on all new 2004 and 2005 model Monster S4R, Multistrada 1000*, and 999* motorcycles. Now you can own a new Ducati and not worry about the servicing costs for up to 2 years**. This is in addition to Ducati’s class leading 2-year warranty, which is standard on all Ducati street motorcycles. The Dolce Vita program applies to new motorcycles purchased between October 1st, 2005 and February 28th, 2006 and is limited to the models listed above. Qualifying motorcycles will receive free regularly scheduled service for 24 months or 6,000 miles (10,000 km) whichever occurs first. This campaign includes the 600 mile (1,000 km) and 6,000 mile (10,000 km) services so you can enjoy your new Ducati service cost free. Enjoy the bike of your dreams today and take advantage of this great opportunity to join the coolest motorcycle club in the world. For more information and program details, please visit www.ducatiusa.com or contact your local Ducati Dealer. *S and R versions expressly excluded. **Campaign includes 600 mile (1,000 km) and 6,000 mile (10,000 km) services only. No additional customer or dealer requested services will be eligible. Please refer to the model specific Dolce Vita Free Service Campaign Customer Information Sheet for what is expressly covered. Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati has won eleven of the last thirteen World Superbike Championship titles and more individual victories than the competition put together. The Company produces motorcycles in five market segments which vary in their technical and design features and intended customers: Superbike, Supersport; Monster, Sport Touring and Multistrada. The Company’s motorcycles are sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets. For more information about the Company, please visit our web site at www.ducatiusa.com.