This Saturday, March 12, 2005, is Milwaukee’s annual Frozen Snot Ride, sponsored by Fuel Cafe and The Shop. All bikes (including scooters) are welcome and encouraged to join in. The group leaves Fuel Cafe, 818 E Center St, at 9:00am, and does a tour with stops at various pubs and cafes around greater Milwaukee. Riders can join in from stops along the route. The final destination is the Palomino, where riders can take in the Daytona 200 and warm up. More information, including stops and times, is available at www.dieseljo.com/. Tom Short CCS Midwest EX #128 Milwaukee, Wisconsin More, from a press release issued by Makita: EXPERIENCE MORE WITH MAKITA’S FIRST MOBILE MARKETING TOUR La Mirada, CA – Makita USA, Inc., manufacturer of high quality industrial power tools and accessories, is excited to announce the kick off of its new Experience More.T mobile marketing tour. This 53′ interactive mobile event and training trailer is geared to professional tradesmen, those who use power tools to make their living. This trailer will allow our PRO users to interact with and use Makita’s industrial power tools in an authentic work environment. It will also be a great avenue for strengthening relationships between Makita and its dealers by leveraging their brand and driving traffic to their stores. “The Experience More Tour is going to be extremely impressive and will engage the professional’s five senses to completely immerse them in Makita,” said Brent Withey, Brand Manager for Makita. “We are excited to be able to bring this tour to our PRO users and offer such a valuable experience to them.” Not just a tool display on wheels, The Experience More Tour will provide hands-on testing of Makita’s innovative tools as well as proper tool applications and safety training. The focus of this tour will be on Makita’s Best in Class Engineering with Performance, Precision and Durability. This tour will showcase over 125 focused trade tools that will be displayed on real-life display pods. In addition, the tour will include interactive experience demo stations, engineering exhibits to show Makita’s engineering advantages, touch screen displays with interactive video, and plasma screens will be placed throughout the trailer with compelling video and audio footage to engage the audience. Knowledgeable and friendly Experience More Brand Ambassadors will be on board to educate visitors and to tell the Makita story. Their mission will be to put Makita at the forefront of the professional’s mind when purchasing tools, and reinforce the superior quality of the Makita brand. As Makita strives to focus on the Hispanic market, the tour will integrate exclusive initiatives tailored towards Hispanic tradesmen to expand the reach to this growing demographic. Future initiatives include attendance at sponsored MLS and FMF soccer games, Hispanic festivals, construction job-sites, and store demonstrations. “The Hispanic population has had rapid growth in the USA — nearly 60% since 1990 — and these professionals are vital to the construction industry,” stated Xavier Turpin, Makita’s Marketing Manager, Emerging Markets. “Our mobile marketing initiative will allow us to move closer to the Hispanic end-users in an effort to comprehend them better and for them to recognize our passion, pride, and commitment to be relevant in their life.” The Experience More Tour will also support Makita’s sponsorship initiatives such as Team Makita Suzuki Racing and MLS and FMF soccer. The interactive trailer will be on the road across the United States continuously, making appearances at our sponsored Supercross races and soccer matches, as well as dealer events and much more. To generate further excitement, there will be guest appearances and other entertainment scheduled at these events. The Makita Experience More trailer was designed, manufactured and operated by Craftsmen Industries of Saint Louis, Missouri. They are experts in creating a compelling and interactive brand experience in the mobile marketing industry. Makita USA, Inc. is a leading manufacturer of over 320 professional, industrial quality power tools. All Makita tools are covered by a one-year limited warranty against defects in materials or workmanship and may be serviced at any of our 26 factory service centers or by more than 1000 authorized service centers nationwide. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. For more information, please contact us at 1-800-4-MAKITA (1-800-462-5482) or visit the website at www.makitatools.com. More, from a press release issued by the AMA: AMA REGRETS TRAGIC DEATH OF MOTORCYCLE ACTIVIST AND HUMANITARIAN PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) has learned of the tragic death of Simon Milward, a leading motorcycle rights advocate who traveled the world to raise funds for charity. Milward, a native of the United Kingdom, died as a result of a motorcycle crash in the west African country of Mali on March 4. A former secretary general of the Federation of European Motorcyclists’ Association (FEMA), Milward helped organize European motorcyclists in the 1990s. “Simon was one of the men most responsible for taking the motorcycle rights movement international,” said AMA President Robert Rasor. “He brought motorcyclist rights organizations from various countries together and improved their lot in the European Union.” But Milward’s advocacy work was just a prelude to a bigger adventure. On January 1, 2000, he set off on a homemade motorcycle for an around-the-world trip. He initially raised donations for Riders For Health, a charity that uses motorcycles to bring health care to residents of remote regions, and Doctors Without Borders. In the United States, Milward joined with Rasor and other concerned motorcyclists to form Motorcycle Outreach, which funneled donations to motorcycle-related charities in other countries. Through Milward’s influence, organizations aimed at using motorcycles to provide health care to poor populations in remote areas have been formed in countries ranging from Indonesia to South Africa to Argentina. “Simon had an enormous impact on the motorcycling community,” said Rasor. “He will be missed by motorcyclists everywhere.” On behalf of the AMA and American motorcyclists, Rasor offered condolences to Milward’s family and the many friends he made around the world. For more information, visit Simon Milward’s website, www.millennium-ride.com. The American Motorcyclist Association: rights. riding. racing. Founded in 1924, the AMA is a non-profit organization with more than 260,000 members. Its purpose is to pursue, protect and promote the interests of motorcyclists, while serving the needs of its members. For more information, visit the AMA website at www.AMADirectlink.com, or call 1-800-AMA-JOIN. More, from a press release issued by Lucky Devil Cycle Sports: Jeremy Haiduk is in his 3rd season of contesting the AMA series and will be running the full schedule this year in AMA Supersport on a Yamaha R-6 and for the first time Superbike on a Yamaha R-1. Jeremy used the combined CCS/F-USA round at Daytona this past weekend to learn the new track and get the R-1 dialed in for the opening round of the AMA series. Jeremy ran well and was pleased with the progress made. Jeremy is actively looking for additional companies to form a partnership with and can be contacted at [email protected] . Lucky Devil Cycle Sports is a motorcycle oriented clothing company that focuses on “Cool Clothes for Cool People”. Owners Cody and Cindy Cheves are proud to sponsor Jeremy as a way to give back to the sport they enjoy. Information or questions on Lucky Devil Cycle Sports can be found at www.getluckydevil.com . More, from a press release issued by the Isle of Man TT: Aussie Ace To Make TT Debut! Two time Macau Grand Prix winner, Australian Cameron Donald will make his TT debut this June, riding in the two Supersport events and the Senior Race on board a CBR RR Honda machine. The 27 year old from Melbourne has a glittering CV achieved during his eight year career in road racing. In four starts at the Macau Grand Prix street race, he has finished on the podium each time, winning twice and beating riders of the calibre of Bruce Anstey and Steve Plater along the way. A regular front runner on the competitive Australian domestic scene, Cameron is one of the few riders to have won an Australian Superbike round outright whilst competing as a privateer. He is also a regular race winner in the Asian Pacific Supersport Championship where he has finished second overall for the past two seasons, and last year he took part in the British Superbike Championship Privateer’s Cup scoring points in all four of the races he took part in. Having spent time on the Island during last year’s TT, Cameron is fully prepared for the task ahead, and will be travelling to the Isle of Man in early May to spend more time learning the circuit ahead of his debut. He will be backed by RAF Engineer Mick Charnock, himself a leading Manx Grand Prix rider, along with the team infrastructure that has supported Gordon Blackley successfully for many years at the TT. The news that Cameron Donald will make his debut at the 2005 TT Races comes on top of the news that several other highly regarded riders will debut on the Mountain Circuit this year including German Markus Barth, Scot Les Shand and English duo Gus Scott and Paul Shoesmith. Speaking about making his TT debut Cameron said: “I lapped the Mountain Circuit over and over last June in a car, and knew straight away that I wanted to race at the TT. I didn’t think that I would get the chance though, coming from Australia, as the logistics are so hard to overcome, so I must say how thankful I am that Mick Charnock and the TT Organisers have made so much effort to give me the chance to race this year. I intend to spend this year learning the circuit, but I hope to keep on going back, and one day be in with a chance of winning a race around there. That would be a dream come true.” TT Team and Rider Liaison Officer Paul Phillips added: “I am delighted that Cameron has agreed to come and race at the TT. From the outset he has been one of the riders that I have been trying hard to bring to the TT, as he has proven ability not only on the short circuits, but also on the roads, as he has proved with his excellent record at Macau. I was delighted that when we made contact with him, he was already desperate to take part, and just needed some help with the logistics of racing in an event held on the other side of the world to where he lives. We have been able to make it possible for him to race here this year, and thanks to Mick Charnock he has a competitive machine and experienced team to help him.” David Cretney MHK, Minister for the Department of Tourism and Leisure and Chairman of the TT Co-ordinating Committee said: “We are delighted to be welcoming Cameron Donald to the Isle of Man for TT 2005. Having his name on the entry list is a big boost for the event, and along with the other newcomers who had already shown an interest in this year’s meeting, things are looking very positive for the future of the TT. It looks as though the entry for this year’s races could be the best we have had for many years and the work that our Riders Liaison Officers have been undertaking bodes well for the future of this historic event.” More, from a press release issued by Clear Channel Entertainment Motor Sports: MGM Grand Serves as Host Hotel for THQ World Supercross GP/THQ AMA Supercross in Las Vegas AURORA, III. – Clear Channel Entertainment’s Motor Sports division announced today that the MGM Grand is the host hotel for the THQ World Supercross GP/THQ AMA Supercross Series finals at Las Vegas’ Sam Boyd Stadium Saturday, May 7. A block of rooms have just been released for fans to purchase at a discount rate for Friday, Saturday and Sunday. In addition to the low rate on the rooms, when fans purchase rooms through supercross.cc.com, they will receive free transportation from Sam Boyd Stadium via Charter Buses after the race. Click this for the fastest line to a great deal: . The supercross finals in Las Vegas will be a great opportunity for fans to see the top riders showcase their talent in pursuing the Championships, not to mention a great destination for a vacation! What better way to make your supercross experience even more memorable than to stay where the stars of supercross at the MGM Grand? The MGM Grand not only hosts the rooms for the supercross finals, but they will also host the 2005 THQ World Supercross GP/ THQ AMA Supercross Series Awards Banquet at the MGM Grand Garden Arena on Sunday, May 8. Supercross LIVE!, the only place on the planet to catch THQ World Supercross GP/THQ AMA Supercross Series live at home, is available for fans at every race, starting at 7:00 p.m. local time at supercross.cc.com. Listen as Supercross LIVE! hosts Jim Holley and Jason Wiegandt capture the live race call, a pre-race show, a post-race show, post-race press conference, on-air industry guests and celebrities, in-depth interviews, promotions, call-ins and more. In 2003-2004, more than a half-million listeners logged on to Supercross LIVE! For more information, please log on to www.supercross.cc.com . For tickets log onto www.supercross.cc.com , www.ticketmaster.com , or www.unlvtickets.com (Las Vegas only). Media requests please contact Denny Hartwig at 630-566-6305 or email at [email protected] . About THQ World Supercross GP(tm)/THQ AMA Supercross Series THQ World Supercross GP is a 17-round global series that is produced and promoted by Clear Channel Entertainment and Dorna Off Road S.L. Riders must compete in the international rounds to be eligible to win the world championship. In 2004-2005, the 17-event THQ World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the THQ AMA Supercross Series. The other THQ AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation and is not a part of the THQ World Supercross GP. A THQ AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States only. Clear Channel Entertainment, a leading producer and marketer of live entertainment events is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including nearly 100 in North America and more than 30 in Europe. In 2003, 69 million people attended approximately 32,000 events promoted and/or produced by the company, including live music events; Broadway, West End and touring theatrical shows; family entertainment shows; museum exhibitions, and specialized sports and motor sports events. In addition, the company’s independently operated athlete representation business, SFX, provides management, marketing and financial consulting services to many of the world’s top professional athletes. Clear Channel Entertainment operates throughout North America, Europe, and Australia. More information may be found by visiting www.cc.com and www.clearchannel.com. More, from a press release issued by MotoTread Inc.: We are pleased to announce that MotoTread has joined with Desser Tire and Rubber Company, Inc., over this fall. Beginning this 2005 race season, we will be offering track site support for Tomahawk Superbike Tires. Initially, MotoTread will focus on Western Regional Road Racing Club events (AFM and WERA West). We will add more clubs to our schedule as time progresses. MotoTread will also provide support at Dialitintracktime.com events. We are currently accepting racer resumes. For more inside info go to www.mototreadinc.com, or call 916-412-7727.