From a press release issued by AMA Pro Racing:

AMA LAUNCHES RIDESTRAIGHT.COM

PICKERINGTON, OHIO — The American Motorcyclist Association (AMA) has launched a website to support “Ride Straight,” a national campaign to educate motorcyclists about the dangers of drinking and riding.

The new website, www.ridestraight.com, features a wide range of educational and informational resources, as well as links to other motorcycle-safety programs. The site also includes public-service advertisements that can be downloaded for use in print publications.

“The AMA is proud to take the lead in addressing the issue of impaired riding,” said Robert Rasor, President of the American Motorcyclist Association. “We believe that ridestraight.com can be a valuable tool in raising awareness about the risks of combining alcohol and motorcycling.”

In light of statistics showing that 41 percent of the fatally injured motorcycle riders in 2001 had a blood alcohol content (BAC) of .08 g/dl or greater — the legal limit of impairment in many states — last September the AMA announced that it had joined forces with the National Highway Traffic Safety Administration (NHTSA) to produce Ride Straight.