From a press release:Suzuki Gets Into NASCAR!

American Suzuki Partners with NASCAR Driver Kenny Schrader


BREA, Calif., May 7, 2003 – American Suzuki Motor Corporation (ASMC) today announced that the company is partnering with four-time NASCAR Winston Cup winner and longtime motorcycle/ATV enthusiast Kenny Schrader and K Schrader Racing.

Thanks to this new relationship, NASCAR fans will see Suzuki logos on the “B” post of Schrader’s NASCAR Winston West, NASCAR Southwest Tour and ARCA race cars. Suzuki logos will also be displayed on the “B” post of Schrader’s NASCAR Craftsman truck and two of his vehicle haulers.

“NASCAR fans are some of our best customers, so partnering with Kenny Schrader was a natural choice for Suzuki,” said Mel Harris, vice president of ASMC’s motorcycle/ATV division. “On top of that, Kenny’s a great guy and we’re thrilled that he’ll be endorsing Suzuki motorcycles and ATVs.”

In addition to touting Suzuki on his vehicles, Schrader will provide personal endorsements of Suzuki products in national ad campaigns and billboards throughout the Southeast. He’ll also be available for making personal appearances at select Suzuki motorcycle and ATV dealerships.

“There’s so much cross-over in the motorcycle industry and NASCAR,” enthused CAS Communications President Carol Stacy, who brokered the Suzuki/Schrader deal. “Kenny’s been riding Suzuki motorcycles and ATVs for years and he’s excited to share his enthusiasm.”

Look for Suzuki signage on Schrader’s NASCAR Craftsman Truck at Lowes Motor Speedway in Charlotte, N.C., on May 16, 2003.