From a press release:

Dunlop Expands WERA Sponsorship to National Endurance Series

Buffalo, NY: Dunlop Tires, a longtime sponsor of WERA’s 600 Superstock Expert class, is proud to announce it is expanding its role by becoming the Title Sponsor for WERA’s National Endurance Series Classes for three years, 2003 through 2005.

WERA Motorcycle Roadracing Inc. is one of the oldest (starting in 1974), largest and most well-respected sanctioning bodies in the United States. For 2003, WERA’s National Endurance Series will comprise 10 events, with five combined expert/novice classes.

For riders (WERA boasts 3000-plus licensed competitors), it means that at each venue Dunlop will be there to provide tires and mounting services, adding a measure of convenience for all racing teams using Dunlop tires.

Dunlop’s increased presence and sponsorship roles reaffirm the company’s commitment to support racing in the U.S. at all levels. WERA, for example, has been sanctioning national and regional series in order to help showcase the talents of riders of all skill levels. WERA also enjoys a working relationship with the American Motorcyclist Association (AMA) that ensures riders, teams and sponsors have the opportunity for involvement at virtually every level of road racing competition in the U.S.