From a press release:

Honda Inks Long Term Agreement with the “World Center of Racing”

American Honda Motor Co., Inc. is pleased to announce an extension of its long-standing relationship with the Daytona Motor Speedway. A new seven-year agreement will position Honda as the “official motorcycle, ATV, scooter, and personal watercraft of the Daytona Motor Speedway”.

Motorcycle Division Vice President, Ray Blank, said, “We are very excited about this new chapter in one of Honda’s most treasured relationships. Both the Daytona Motor Speedway and Honda are synonymous with racing, and we look forward to working together to ensure a bright future for our sport.”