From a press release:

Federal Mogul Corporation, worldwide holder of the Ferodo Friction Products Group has appointed Tucker Rocky Distributing as exclusive importer and distributor of the motorcycle/ATV product range. Clearly the partnership is intended to aggressively move the brand forward with a serious commitment to the expansive U.S. market.

BrakeTech’s Jeff Gehrs, who has been the U.S. master distributor for Ferodo, will continue with the company in a role focused on technical support and racing promotions including handling Ferodo’s highly specialized competition-only products.

In tandem with this fundamental shift in the brake pad aftermarket, is the announcement of the all new SinterGrip XR racing only limited pad range. This is the pad used extensively by the factory teams of Honda, Yamaha and Ducati in the World 600cc Supersport and Superbike Series. Details on this new compound will be forthcoming shortly.