Copyright 2002, Roadracing World Publishing, Inc.

The Michelin logos are gone from the paddock bridge and the timing and scoring tower at Road Atlanta after a four-year run.

The timing and scoring tower now displays Pirelli logos and the bridge is blank, without logos, pending approval of a proposed logo layout by Pirelli executives in Italy. Because the Pirelli logo will not fit proportionally on the bridge, multiple logos run side by side may be used instead.

In addition to becoming a new Road Atlanta sponsor, Pirelli has also signed on as the official tire of the Panoz car racing school.

Michelin did not renew its sponsorship agreement with the racetrack and Pirelli, which recently relocated its U.S. headquarters to Rome, Georgia, jumped on the opportunity.