From a press release:

Sport Management to partner billiards, motorcycling in cross-marketing promotion

WESTERVILLE, OH- Sport Management has signed an agency of record agreement with Colorado Springs-based Billiard Congress of America, and is working to identify partners for a cross-promotion between the powerful consumer groups that both motorcycling and billiards represent.

Sport Management has a long history building motorsports marketing programs for AMA professional racing properties, and the agency wants to identify a synergy between its relationships in motorcycling and the game of pool.

The Billiard Congress of America is dedicated to promoting and growing cue sports worldwide through industry research and promotion, participating in the process of Olympic recognition, hosting amateur, junior and professional tournaments, and supporting its business members by enhancing the image of billiards and broadening its appeal.

“The Billiard Congress of America is enthusiastic about our partnership with Sport Management, Inc. to promote BCA events and the sport of billiards,” said Stephen D. Ducoff, Executive Director of the BCA. “We have exciting amateur and pro tournaments, a huge league program and plans to enhance the image and promote the game nationally to all ages. Pool is a lifetime sport and with the assistance of Sport Management, we are confident we will make ‘Pool – Everybody’s Game.'”

Sport Management will initially support and assist the BCA in national cable network TV negotiations, and will build marketing platforms for the widely-recognized BCA Open 9-Ball Championships, which will be held May 12-18, 2002, at the Riviera Hotel & Casino in Las Vegas. Top professional athletes Jeanette Lee (aka the “Black Widow”) and Corey Deuel will return to defend their national titles. The pro event runs concurrent to the BCA National 8-Ball Championships, where 7,500 amateur players compete for over $750,000 in prize money. The amateur players are members of the BCA’s league
system that has over 50,000 sanctioned members throughout North America.

“There’s a new breed of pool player in the game today, and it’s about fitness, finesse, and an overall professionalism – much like the modern-day motorcyclist,” said Tom Mueller, president of Sport Management. “We have been fortunate to participate in many successful promotions in the motorcycle industry, and we believe that cross-marketing billiards and motorcycling makes sense. We will be working to identify corporate partners who are interested in new promotional ideas that break through the clutter and attract attention.”

Over 37 million consumers play pool in America. Companies can contact Sport Management, Inc. at 614.899.9476 to learn more about programs and opportunities with the Billiard Congress of America.



And now this comment, in response to our posting:

Thanks for running the media release re: the Billiards Congress. We have seen some excellent billiards/NASCAR cross-promotion, and we want to apply this model to motorcycle racing.

Tom Mueller
Sport Management, Inc.
5805 Chandler Court, Suite A-2
Westerville, OH 43082
614.899.9476
614.899.6917 fax
[email protected]
www.sportmanager.com