According to a press release issued April 5, “Mazda North American Operations (MNAO) has inked a title sponsorship deal with the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) to become the title sponsor of Mazda Raceway at Laguna Seca. With this agreement, Mazda becomes the first auto manufacturer to be the title sponsor of a major motorsports facility. Terms of the agreement were not disclosed.”

The release also stated, “As part of the sponsorship, MNAO will utilize the track for new vehicle introductions, media and corporate hospitality, advertising and promotions, product development and employee training.”