AHRMA Names New Director of Communications

AHRMA Names New Director of Communications

© 2008, Roadracing World Publishing, Inc.

From a press release issued by AHRMA: The American Historic Racing Motorcycle Association (AHRMA) has announced the appointment of Alice Sexton as the new AHRMA Director of Communications. Sexton brings over 25 years of corporate branding, design and communications experience as well as 20 years of motorcycle riding and racing experience to AHRMA. Prior to joining AHRMA, Sexton served as Brand Promotions Director with Advanstar Communications, a leading provider of integrated media solutions to the powersports industry and proprietor of the Cycle World International Motorcycle Shows, Dealer Expo, Off-Road.com, Dealernews and DirtSports magazines. She previously served as Creative Director at ULLICO Inc., an insurance and investment services firm with $5 billion in managed assets and has been a contributor to Motorcyclist, Roadracing World and Motorcycle.com. Sexton continues her post as President of the Women’s International Motorcycle Association USA (WIMA USA), a division of the largest women’s motorcycle organization in the world. She is also an active roadracer with AHRMA and the Willow Springs Motorcycle Club. The Director of Communications is responsible for publication of the monthly AHRMA member magazine Vintage Views, the yearly AHRMA Handbook and the www.ahrma.org website as well as communications between AHRMA members, officials, sponsors, and powersports media outlets. Regarding her recent appointment, Sexton commented, “I’ve been involved with vintage motorcycling for years, so when I was asked to fill this position I just couldn’t say no. I’m looking forward to contributing to the organization and helping AHRMA take advantage of future opportunities for growth and prosperity for the benefit of its members”. Further, Sexton added: “AHRMA’s previous Director of Communications, Peggy Cozart, did an excellent job during her tenure and I hope that she will continue to work with us in some capacity. She and l have been working closely during this transition period to maintain continuity of services for AHRMA’s members. My overriding goal is to further improve communications venues involving AHRMA members, AHRMA executives, AHRMA sponsors, and vintage racing enthusiasts worldwide”. AHRMA is a non-profit, AMA-chartered organization dedicated to the education about and the preservation of racing motorcycles and their heritage. AHRMA, one of the world’s premier vintage motorcycle racing organizations, offers roadracing, motocross, dirt track, observed trials and cross country competition during Bike Week at Daytona, Vintage Motorcycle Days at Mid Ohio, Barber Vintage Festival at Barber Motorsports Park and dozens of other vintage racing events nationwide. For more information contact: AHRMA Communications Office PO Box 5 Torrance, CA 90507 310-533-9152 [email protected] ~http://www.ahrma.org~

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