AMA Objects To Kraft’s Motorcyclist-slamming Ad Campaign

AMA Objects To Kraft’s Motorcyclist-slamming Ad Campaign

© 2001, Roadracing World Publishing, Inc.

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From an AMA press release:

“AMA OBJECTS TO KRAFT ADVERTISING CAMPAIGN

“PICKERINGTON, Ohio — The American Motorcyclist Association (AMA), prompted by inquiries from a number of its members, has asked Kraft Foods to reconsider its portrayal of motorcyclists in a current Nabisco advertising campaign. The following article, entitled ‘The Devil, Prison…and Motorcyclists?’ was published today on the Association’s web site, AMADirectlink.com.

“If you ride a motorcycle, then you just may be keeping some pretty interesting company, at least according to Nabisco and Kraft Foods.”



There was no “following article” included in the e-mailed press release, and no attachment. More information may be available at the AMA website.

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