From a press release:

AMA PRO RACING OPENS OFFICIAL MERCHANDISE INTERNET STORE

PICKERINGTON, Ohio — AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has opened its officially licensed merchandise store available on the Internet via amaproracing.com, 1800FlatTrack.com and the upcoming USMotocross.com website. AMA Pro Racing’s Speed Shop is home to all of the AMA Pro Racing merchandise created by Wateree Sports Group, AMA Pro Racing’s official licensee.

Fans can now logon to Speed Shop to find the entire selection of AMA Pro Racing merchandise available in three new branded apparel and accessory product lines. The merchandise program also represents the kick-off of a new branding strategy for AMA Pro Racing’s U.S. Championships in AMA Superbike, AMA Motocross, AMA Supercross and AMA Flat Track. Each merchandise line features new discipline-specific logos that graphically identify the AMA U.S. Championships to both new and long-time fans.

“When people in the motorcycle industry see the AMA Pro Racing logo, they know it’s motorcycle racing,” said Chris Bradley, associate vice president of commercial development. “But for fans new to the sport, we developed an image similar to other sports leagues and sanctioning bodies that communicates to fans exactly what type of sport AMA Superbike, AMA Motocross and AMA Flat Track is.”

The new discipline-specific logos are uniform in style but vary given the racing type. Each logo has a silhouette of a racing motorcycle with a red and blue background behind it. The new logos will not only appear on licensed merchandise, but will also start replacing the oval AMA Pro Racing logo in many applications this year and into the future.

In addition to the online store, official AMA Pro Racing products will be available at multiple distribution points this year, including AMA U.S. Motocross, Superbike and Flat Track Championship events. At the races products will be for sale under the roof of Wateree’s newly created, 18-wheel interactive merchandise tractor-trailer. The 18-wheeler made its debut at Daytona International Speedway during Bike Week to rave reviews.

As official licensee, Wateree Sports Group will not only produce licensed product and apparel for AMA Pro Racing, but the company is in active negotiations with several manufacturers, teams and riders to create cross-licensing programs that will see officially licensed team and rider gear also available via Wateree’s multiple distribution points.

“Our long-term goal of this program is to increase the exposure and level of professionalism for the participants in each of our U.S. Championships. With our new Internet store, Speed Shop, fans will have easy access to the full-line of authentic apparel and accessories,” said Bradley.

For more information on how to become involved in this exciting new merchandise program, contact Wateree Sports Group’s Jeff Reeves at (803) 327-2776.

AMA Pro Racing is the leading sanctioning body for professional motorcycle sport in the United States. For more information about AMA Pro Racing, visit www.amaproracing.com.


About Wateree Sports Group

Wateree Sports Group, founded in 1990, is a merchandise company specializing in the development and implementation of programs for corporate, sports and entertainment properties. Wateree Sports Group helps clients achieve their goals through various distribution channels. These channels include event distribution, corporate identity programs, direct mail, e-commerce and retail based POS programs. Current corporate clients include General Mills, Sprint, Georgia Pacific, Schneider Electric, Petty Enterprises, Lockheed Martin and Conseco Financial Services. Wateree’s driver list includes the 7-time Winston-Cup Champion Richard Petty, Kyle Petty, AJ Foyt, John Andretti, Buckshot Jones and aerobatic pilots Sean Tucker and Patty Wagstaff.