Progressive AFT Telecasts on FOX Sports Draw Record-Breaking Viewership
DAYTONA BEACH, Fla. (April 19, 2022) – Progressive American Flat Track is pleased to announce record-breaking viewership ratings for the opening two broadcasts in its new partnership with FOX Sports.
Preliminary combined numbers for the Mission Volusia Half-Mile presented by Daytona Dodge and Mission Texas Half-Mile Presented by Roof Systems according to Nielsen:
450,000 total viewers watched the opening two rounds of the Progressive AFT season, up 105% year-over-year compared with last season’s opening two rounds.
366,000 households tuned in for this season’s first two rounds, up 117% year-over-year.
The key 18-34 demographic enjoyed a particularly dramatic increase with 54,000 viewers. That beat the previous high mark in terms of total 18-34 viewership for the opening two rounds of 40,000 dating back to 2018 by 35%.
The new multi-year agreement with FOX Sports, featuring highly desirable time slots and bolstered by an outstanding overall motorsports line-up on the network, promised to both deliver for the sport’s hardcore enthusiasts and introduce it to legions of new fans. The early returns demonstrate that potential is already being fulfilled with much more to come.
Progressive AFT makes its inaugural visit to I-70 Motorsports Park in Odessa, Missouri, on Saturday, April 23 for the I-70 Half-Mile presented by Indian Motorcycle of Kansas City. Secure your tickets now at https://store.americanflattrack.com/ebooking/ticket/view/id/3775.
The I-70 Half-Mile presented by Indian Motorcycle of Kansas City will premiere on FS1 on Sunday, May 1 starting at 10:00 a.m. ET/7:00 a.m. PT.
For more information on Progressive AFT visit https://www.americanflattrack.com. To score the latest gear for the Progressive American Flat Track fan, visit our official merchandise store at https://store.americanflattrack.com.
How to Watch:
FOX Sports and Facebook are the official homes for coverage of Progressive American Flat Track. For the 2022 season, all 18 races will premiere in one-hour telecasts on FS1 during highly desirable weekend time slots. The complete schedule can be viewed at https://www.americanflattrack.com/events-foxsports. Viewers can watch livestream coverage of every round in the Facebook mobile app, Facebook desktop site or on the Facebook Watch mobile app. To watch the livestream on TV, fans can download the Facebook Watch TV app, or cast to a TV from the Facebook mobile app. Facebook Watch is available through Apple TV, Samsung Smart TV, Amazon Fire TV, Chromecast, and Xbox One.
