Royal Enfield North America Named Official OEM Partner of Progressive AFT, Title Sponsor for DAYTONA Opener
DAYTONA BEACH, Fla. (February 21, 2024) – Progressive American Flat Track, sanctioned by AMA Pro Racing, is proud to confirm that its expansive partnership with Royal Enfield North America (RENA) will continue for a fifth consecutive year in 2024, and that the manufacturer will also serve as the title sponsor of the season-opening Royal Enfield Short Track at DAYTONA.
The world’s oldest global motorcycle brand in continuous production, Royal Enfield has proven to be an ideal Official OEM Partner of America’s Original Extreme Sport since making its splashy debut in the paddock in 2020. Over that time, Royal Enfield has made a wide embrace of the sport, both developing its Twins FT racebike into a legitimate force at the sport’s highest level while fostering the growth of motorcycle dirt track racing in North America at a grassroots level.
After proving itself a race winner in the now retired Mission Production Twins category, Royal Enfield stepped up to full-time duty in the premier Mission SuperTwins class in 2023. Despite the heightened level of difficulty that comes with competing against the fastest and most accomplished competitors and equipment in the world, Royal Enfield managed to score double-digit top-ten finishes, including a pair of top fives.
The bike’s front-running potential was demonstrated most convincingly by the brand’s lead rider, Johnny Lewis, who took the Twins FT to victory in the Mission #2Fast2Tasty Challenge at last year’s Orange County Half-Mile over the Grand National Championship’s title contenders. Lewis will again spearhead Royal Enfield’s effort in 2024 as its exhaustive developmental program continues to reap greater rewards year after year.
The 2024 campaign will open at Daytona International Speedway in doubleheader fashion on March 7 and 8 with the additional highlight of the marque standing as the event’s title sponsor. Along with competing at the same short track venue at which Lewis earned the brand’s its first-ever Progressive AFT victory in 2020, Royal Enfield will be spotlighted in Daytona in a significant way via an impressive vendor display and demo rides that will be offered throughout the entirety of Daytona Bike Week.
Additionally, Royal Enfield will showcase its enormously successful and popular Build. Train. Race. (BTR) program on both days at the Royal Enfield Short Track at DAYTONA, along with other select Progressive AFT rounds in the season ahead. Since its introduction, BTR has injected new talent and excitement into the series as highlights, celebrates, and encourages the involvement of women in flat track racing. The program invites both experienced and beginner racers to race-prep customized Royal Enfield INT650s, hone their riding skills, and then compete at Progressive AFT national events.
“We’re looking forward to continuing our relationship with Progressive American Flat Track through the 2024 season,” said Adrian Sellers, Royal Enfield Head – Custom & Motorsport. “Royal Enfield is a 123-year old brand with so much yet to offer in North American moto racing. We’ve seen tremendous growth in the past year, introducing several all-new models and continuing our groundbreaking programs that open doors to new riders and racers. We look forward to sharing another milestone year with Progressive AFT and its fans.”
The 2024 Progressive American Flat Track season will open with the Royal Enfield Short Track at DAYTONA at Daytona International Speedway on Thursday, March 7 and Friday, March 8.
To purchase DAYTONA Short Track I tickets, visit: https://www.tixr.com/groups/americanflattrack/events/daytona-short-track-i-86846.
To purchase DAYTONA Short Track II tickets, visit: https://www.tixr.com/groups/americanflattrack/events/daytona-short-track-ii-86992.
And to save $10 by purchasing Thursday and Friday tickets together via the Multi-Day Discount for the DAYTONA Short Track I & II, visit: https://www.tixr.com/groups/americanflattrack/events/daytona-short-track-i-and-ii-86845.
For more information on Royal Enfield North America visit https://www.royalenfield.com/us/en/home.
For more information on Progressive AFT visit https://www.americanflattrack.com.
Progressive AFT series merchandise is available via the official merchandise store at https://aftmerch.com/.
About Progressive American Flat Track
Progressive American Flat Track, sanctioned by AMA Pro Racing, is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on Progressive American Flat Track, please visit us on the web, like us on Facebook, follow us on Twitter , check us out on Instagram and catch all the Progressive American Flat Track racing action on FOX Sports.
