Arai Helmets and American Flat Track Sign Multiyear Partnership Renewal
DAYTONA BEACH, Fla. (March 6, 2020) – American Flat Track (AFT) and Arai Helmet, Inc. announced today a multiyear partnership agreement naming Arai Helmets – the industry leader in head protection – as the Official Helmet of American Flat Track.
Arai pride themselves on finding more protection within the limits of a helmet. While absorbing impact energy is important, Arai believes that avoiding or minimizing impact energy from getting inside the helmet is where more performance can be found. The ability to slide on a surface, or skip off of an object, can help disperse impact energy and avoid sending it directly into the helmet. Arai refers to this as Glancing Off and believes that the ability to glance off energy is one of the most important performance characteristics of a helmet.
In addition to its partnership with American Flat Track, Arai supports many riders and teams as a contribution to increasing the culture of safety in the paddock.
“Arai helmets have been chosen by many legends in motorsport and continue to set the standard all others aspire to,” said Michael Lock, CEO of American Flat Track. “We are honored to join them in a long-term partnership and have them bring their technology and expertise to American Flat Track.”
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
For more information on Arai Helmets visit www.araiamericas.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
About Arai Helmet:
Hirotake Arai created the first helmet in Japan for his own protection, not just for business. To this day, the Arai company is still owned and operated by the Arai family, driven by the same motivation of superior rider protection that drove Hirotake. Comfort, ventilation, aerodynamics, low weight and low noise are just a few of the benefits most riders look for in a helmet, and of course Arai strives to deliver those things. However, Arai has never forgotten the most import function of a helmet – protection – which is why Arai focuses on The Consistent Pursuit of Gains in Protection. See more at www.araiamericas.com.
More, from another press release issued by American Flat Track:
Russ Brown Motorcycle Attorneys and American Flat Track Renew Partnership for 2020
Agreement to include sponsorship of AFT Singles class and multi-event sponsorship
DAYTONA BEACH, Fla. – American Flat Track (AFT) announced today a renewal of its partnership with Russ Brown Motorcycle Attorneys (RBMA) including its presenting sponsorship of the AFT Singles class and multiple event sponsorships.
Following an explosive 2019 season of competition, during which the Official Motorcycle Attorneys of American Flat Track premiered as its presenting sponsor, the freshly-renewed AFT Singles presented by Russ Brown Motorcycle Attorneys class is primed for its biggest season yet.
At the track, RBMA will be an active sponsor of multiple rounds. Its sponsorship of two of AFT’s most-anticipated rounds – the So-Cal Half-Mile presented by Russ Brown Motorcycle Attorneys and the Laconia Short Track presented by Russ Brown Motorcycle Attorneys – provides the familiarity of the Russ Brown name to AFT’s crowd of motorcycle enthusiasts.
As part of the multi-faceted partnership, RBMA branding will also be prominently featured on the race day live-streaming platforms.
“Russ Brown Motorcycle Attorneys demonstrate a real passion for the sport of AFT,” said Michael Lock, CEO of American Flat Track. “We are very happy to be partnering with them again for 2020 and beyond.”
“The success of Russ Brown is due to the dedication and hard work of many individuals – local attorneys who excel at their craft – not just in your community, but all across the U.S,” said Wendy Koro, Operations Manager/Director of Marketing of Russ Brown Motorcycle Attorneys. “Our winners stood out based on superb results, just like the exciting AFT racers who will reach the podium. For this reason, we want to continue our support of the AFT Singles Class, as it is the perfect fit for Russ Brown Motorcycle Attorneys and we are thrilled to offer our support in every way we can.”
Tickets are on sale now for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at now at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
About Russ Brown Motorcycle Attorneys:
Since 1975, Russ Brown Motorcycle Attorneys Nationwide have been helping motorcyclists injured in motorcycle accidents across the country. Founder Russ Brown was the first in the U.S. to call himself a motorcycle lawyer and created the BAM Benefit Card which offers free emergency roadside and legal assistance for motorcycle riders nationwide. The BAM (Breakdown & Legal Assistance for Motorcyclists) program is a network of over 2,000,000 volunteers in the motorcycling community – riders helping riders – who are willing to help out a fellow rider in need when stranded on the road. For more information on Russ Brown Motorcycle Attorneys, or to join BAM, visit www.russbrown.com.
More, from another press release issued by American Flat Track:
Drag Specialties & Parts Unlimited Renew as Official Powersports Distributor of American Flat Track
DAYTONA BEACH, Fla. – American Flat Track announced today its renewed partnership with Drag Specialties & Parts Unlimited as the Official Powersports Distributor of American Flat Track.
The Wisconsin-based company was a prominent presence at AFT’s events in 2019, and will continue to express its enthusiasm for motorcycle racing via its renewed support of American Flat Track for 2020.
As the world’s largest distributors of aftermarket accessories, fans will naturally recognize the Drag Specialties and Parts Unlimited branding from their favorite motorcycle retailers. The sister brands have become the most trusted names in industry, Drag Specialties dominating aftermarket sales in the American V-Twin market and Parts Unlimited with its power present in the motorsports scene.
“A big Thank You to Drag Specialties and Parts Unlimited for their continued support for American Flat Track,” said Michael Lock, CEO of American Flat Track. “With Drag Specialties focused on the H-D and V-twin markets and Parts Unlimited’s expertise in both street and track, we know that AFT fans are covered whatever they ride.”
“Drag Specialties and Parts Unlimited are very happy to continue to support the sport and excited to be involved with American Flat Track for another 2 years,” said Hylton Beattie, Global Motorsport Director for Drag Specialties. ”2019 produced amazing racing in all classes and we believe the racing in 2020 will be even better.“
Tickets are on sale now for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
More, from another press release issued by American Flat Track:
American Flat Track and Cycle Gear Renew Partnership for 2020
DAYTONA BEACH, Fla. – American Flat Track proudly announced today a renewal of its partnership with Cycle Gear for 2020, naming the motorcycle industry leader The Official Motorcycle Retailer of American Flat Track.
As America’s largest retailer of motorcycle parts and apparel with over 140 stores in 35 states, Cycle Gear and its staff of knowledgeable professionals are the perfect ambassadors to communicate the exciting action of American Flat Track to its customer base of avid motorcycle enthusiasts.
For a third consecutive year, Cycle Gear will continue to provide fans with a means of purchasing race tickets for key events at select brick-and-mortar locations, while also initiating a widespread digital outreach campaign.
“Cycle Gear and AFT is a natural partnership,” said Michael Lock, CEO of American Flat Track. “Our sport appeals to all kinds of motorcyclists, from Big-Twin fans to Sport Bike and Off-Road enthusiasts and Cycle Gear has catered to them all for over 40 years.”
As in previous years, Cycle Gear will present various promotional events leading up to select AFT rounds including bike nights, pre-race parties, and giveaway opportunities- even a chance to obtain race day tickets. American Flat Track will again be featured as a contributing sponsor at each bike night while assisting in the in-store giveaways and the promotion of the series at www.cyclegear.com.
“Cycle Gear is excited to be the Official Motorcycle Retailer of American Flat Track for a third year,” said Andy Johnson, Senior Director of Business Development for Cycle Gear. “The growth and professionalism of the Series in the last three years has been impressive. We aren’t just proud partners of American Flat Track, we are fans. We can’t wait to see our customers at the races.”
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
More, from another press release issued by American Flat Track:
Falken Tires Named Official Light Truck Tire of American Flat Track
DAYTONA BEACH, Fla. – American Flat Track announced today its newest addition to its family of partners – Falken Tires – naming the automotive titan The Official Light Truck Tire of American Flat Track.
For over three decades, the California-based company has been known as a forerunner of high performance radial tire production in the world. With six strategically placed distribution centers across the United States, Falken’s efficiency and speed of distribution to its retailers and customers is unparalleled.
No stranger to motorsports, the FALKEN Motorsports team competes annually in the world famous 24 Hours of Nürburgring – one of the hardest endurance races in the world. Stateside, FALKEN participates and competes in Formula Drift, Lucas Off Road Racing Series, Ultra 4, USCA and supports grassroots racing in SCCA.
Falken Tires will leverage its partnership with AFT in order to display its catalog of products to AFT’s audience of automobile enthusiasts and light truck owners. Most notable of Falken’s products would be its Wildpeak A/T3W and Wildpeak M/T tires.
Engineered for all types of terrain and all weather conditions, the Wildpeak lines use a unique tread design and specifically-formulated compound to achieve aggressive off-road ability and rugged terrain driving without compromising performance on the pavement. For those looking for maximum off-road traction on the roughest terrain, the Wildpeak M/T and A/T3W tires are built for optimum performance in the harshest conditions.
“Falken Tires is excited to support American Flat Track and is the first opportunity to share a space with our sister brand, Dunlop Motorcycle Tires,” said Nick Fousekis, Director of Advertising and Promotions for Falken Tires. “We look forward to not only increase our brand awareness to the AFT fans, but also help promote this exciting series by airing races directly to over 2,000 Falken retailers through our proprietary streaming service, Falken Digital TV.”
AFT’s action-packed racing will join Falken Digital TV’s current programming of automotive racing, the latest automotive news and tech videos on Falken’s hottest products.
“Falken Tires is a brand associated with high performance and competition and we are delighted to welcome them into the AFT family,” said Michael Lock, CEO of American Flat Track. “Our fans are strong users and enthusiasts of trucks, so Falken is a great fit for that lifestyle.”
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
About Falken Tires:
FALKEN TIRES, a part of SUMITOMO RUBBER NORTH AMERICA, INC., is based in Rancho Cucamonga, California, which serves as the corporate headquarters. With six strategically located tire distribution centers across the United States–in California, Florida, Illinois, New Jersey, Tennessee and Texas–Falken quickly and efficiently supplies its retailers throughout North America.
Falken Tires was launched in its native country of Japan in 1983 and introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, nearly 35 years later, Falken has solidified its place as a strong consumer choice for tires, as it has focused on UHP (Ultra High Performance) products by participating in – and winning – well-known professional motorsports programs. The success achieved in these programs helps to further develop and improve passenger vehicle products for both domestic and worldwide distribution.
Falken Tires prides itself on its in-house branding and creative capabilities, delivering award-winning advertising and promotional efforts designed to communicate with its customers by providing key information on its brand and product lines. Falken’s marketing actions also support its dealer and retailer sales efforts.
Through its advertising and sales programs, Falken Tires consistently strives to fully leverage and ultimately maximize its exposure in Professional Drifting and multiple autocross and national driving programs.
The tire manufacturer has also made great strides in the off-road category, showcasing the capabilities of Falken’s WILDPEAK tire line at multiple racing and endurance events across the country. To further support its motorsports efforts, Falken consistently updates and maintains a strong, international fan base engaged through its Facebook page – www.facebook.com/falkentire — as well as other social media efforts, such as @FalkenTire on Twitter.
More, from another press release issued by American Flat Track:
Öhlins USA and AFT Renew Partnership for Fifth Consecutive Season
DAYTONA BEACH, Fla. – American Flat Track (AFT) is proud to announce that Öhlins USA has renewed its partnership with the series for a fifth consecutive season in 2020.
After another season of invaluable support for the athletes of American Flat Track, the industry leader in suspension technology will enhance its presence at series events in 2020, and will build its profile within the AFT NBCSN telecasts. Premiering this season, the DAYTONA TT NBCSN telecast will feature Öhlins and highlight the sophistication of its technology and its influence on performance in AFT competition.
With more than 300 world titles to its credit, Öhlins has been providing the best suspension technologies to race teams around the world since its inception in 1976. As the benchmark of quality in suspension manufacturing, Öhlins demonstrated its commitment to American Flat Track with the development of a range of suspension specifically tailored to the unique demands of professional flat track racing.
“Ohlins rear shocks and signature gold front forks have become a valuable performance component in the AFT series,” said Michael Lock, CEO of American Flat Track. “We are very pleased to be able to continue working with the brand as we enter the new season and the debut of the new AFT SuperTwins premier class.”
“Öhlins USA is honored to continue our relationship with American Flat Track for the fifth consecutive year,” said Casey Brown, Marketing Director at Öhlins USA. “American Flat Track and Öhlins USA share a die-hard passion for motorcycle racing and we can’t wait for the green flag to drop at Daytona. With Öhlins technicians attending every AFT race, we are proud to offer unparalleled service and support throughout the 2020 racing season.”
Öhlins USA will continue to provide fans at select AFT events with an opportunity to get an up-close look at its signature gold product lines. For more on Öhlins USA and the Flat Track Series packages, visit www.ohlinsusa.com.
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
For more information on Öhlins USA visit www.ohlinsusa.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
About Öhlins USA:
Öhlins USA is the North American distributor and principal service center of the world’s-leading performance suspension components for motor vehicles, from two to four wheels. Öhlins suspension components transform a vehicle’s performance more than any other modification, improving acceleration, handling, and braking in every condition and extreme.
More, from another press release issued by American Flat Track:
Vance & Hines Announces Exhaust Contingency Support for AFT Singles in 2020
DAYTONA BEACH, FL – Vance & Hines announced today its 2020 American Flat Track AFT Singles Contingency Program, granting AFT Singles competitors who compete using the Vance & Hines exhaust system contingency benefits in the upcoming season.
This generous contingency offering comes in addition to the existing Vance & Hines AFT Production Twins package, bringing the company’s total contingency support to over $60,000 in 2020, $25,000 of which is available exclusively to the AFT Singles class.
“We are a company born in racing, and AFT is important to us,” said Mike Kennedy, President of Vance & Hines. “This contingency program is a great complement to our support for AFT SuperTwins and the Harley-Davidson Racing Program.”
Piloting a machine powered by his expertly-tuned Vance & Hines exhaust system, Dalton Gauthier was a dominant force in the 2019 AFT Singles class, eventually winning the championship. In 2020, Gauthier will compete for a shot at the AFT SuperTwins title, aptly, under the Harley-Davidson / Vance & Hines banner.
The contingency offerings for the AFT Singles class per race break down as follows:
1st Place = $500
2nd Place = $300
3rd Place = $200
4th Place = $100
5th Place = $50
Championship Winner = $5,000
To be eligible for contingency payouts, riders must run an eligible Vance & Hines exhaust systems in the AFT Singles class. Machines used in competition must also display the Vance & Hines decal and riders must display Vance & Hines patch on his/her leathers.
To help riders take home as many contingency dollars as possible, American Flat Track has created online Contingency Guidelines for each of its three classes: American Flat Track Contingency Guidelines.
Tickets are now on sale for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
About Vance & Hines:
The Vance & Hines brand has always been about enhancing the exhilaration of the motorcycle ride. It started over 40 years ago, when Terry Vance and Byron Hines were two young enthusiasts in the fledgling Southern California motorcycle drag race scene. Terry always wanted to go faster and Byron knew how to make that happen. In short order, their on-track success and innovation drew the attention of other racers, riders and motorcycle manufacturers, which ultimately translated to commercial demand for their products and services. Today, the Company’s strategy is the same; make bikes go faster on the race track and take those learnings to make impactful products for riders.
More, from a press release issued by American Flat Track:
American Flat Track and Full Spectrum Power Renew Multiyear Partnership
DAYTONA BEACH, Fla. – American Flat Track (AFT) announced today a multiyear renewal of its partnership with Full Spectrum Power as The Official Battery of American Flat Track.
After a successful first season of partnership in 2019, Full Spectrum Power has expanded its relationship with AFT by providing its premium battery technology for use within AFT’s raceday operations. Various essential pieces of competition-related equipment from timing and scoring, to the ever-important on-track safety lights will all be powered by Full Spectrum Power’s unparalleled technology.
The Virginia-based company has manufactured the highest quality lithium batteries for all modern powersports machines for over a decade. All Pulse IPT batteries are available in direct fit industry standard case sizes, and include multi-mount terminals, providing a simple and easy installation.
Technical representatives will continue to attend each race to support teams and riders, as well as educate fans who may be looking to upgrade to Full Spectrum Power products for their powersports vehicles.
Marking its eighth year of providing products and support for AFT teams, 2020 will see every season-long AFT SuperTwins team utilizing Full Spectrum Power’s Pulse ‘Race’ batteries, as well as its technical and consulting services. In the coming weeks, Full Spectrum Power will profile many of these teams, riders and machines on its website and social media channels.
“It is an honor and a privilege to work with American Flat Track,” said Jason Levitt, President of Full Spectrum Power. “Out partnership is a great way to support professional flat track racing, which has supported us for so long. The staff at AFT has welcomed us with open arms, and has done an amazing job in putting on a world-class race series every week. Hats off to everyone at AFT for their hard work and dedication to the sport of flat track. Our multi-year agreement with AFT is a responsibility that we take very seriously, and our involvement with virtually every team in the paddock attests to this. With the DAYTONA TT now a month away, we are excited to get back to racing.”
“Full Spectrum Power is recognized by AFT and our pro race community as a leader in high performance battery technology,” said Michael Lock, CEO of American Flat Track. “They are trusted to deliver superior lithium-based batteries and custom solutions for the vast majority of our competitors and we are very happy to extend our partnership with them in 2020 and beyond.”
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
More, from another press release issued by American Flat Track:
Yamaha and AFT Expand Official Partnership for 2020
Yamaha to return as title sponsor of Atlanta Short Track
DAYTONA BEACH, Fla. – American Flat Track and Yamaha Motor Corp. announced today an expansion of their partnership for the upcoming season. Yamaha joins AFT’s family of Official OEM Partners for 2020.
Following a banner year of competition for the manufacturer, including an AFT Production Twins Championship won by Cory Texter and two premier class wins from Estenson Racing’s JD Beach, the industry leader in racing technology scored a total of 12 victories throughout all three classes of AFT competition.
Athletes who compete on Yamaha machinery will benefit from the brand’s generous contingency offerings for the 2020 season. Totaling $444,550 across all three classes, Yamaha’s 2020 contingency package represents the largest thus far for the upcoming season.
Audiences of AFT can look forward to seeing Yamaha’s signature branding throughout all series channels, both at the track and through at-home coverage.
Yamaha will also return as the entitlement sponsor of the 2020 Yamaha Atlanta Short Track at Dixie Speedway on March 28. The Atlanta-based company will be present in full force at its hometown event. Members of the Yamaha family will gather to experience the world’s fastest dirt track motorcycle racing at one of the most-competitive tracks on the circuit.
“The Yamaha brand is woven deep into the fabric of AFT,” said Michael Lock, CEO of American Flat Track. “From the pioneer era of Kenny Roberts in the ‘70’s, to the present-day factory-backed team of Estenson Racing campaigning in the debut season of AFT SuperTwins, Yamaha is a valued partner to our series. With Cory Texter defending the number 1 plate in AFT Production Twins and a bounty of over $400,000 available to Yamaha-mounted racers, this promises to be a great year for all fans of Yamaha and American Flat Track.”
“We’re super excited to be able to increase our support for the sport this year,” said Steve Nessl, Motorsports Marketing Manager of Yamaha. “From our partnership with AFT and investment in Estenson Racing, to the contingency program and employee activation at our home round, everyone here is looking forward to 2020 and continued success at the track.”
Tickets for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway are on sale now. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
More, from another press release issued by American Flat Track:
Motion Pro and American Flat Track Renew Partnership for 2020
Partnership to include contingency package for AFT Production Twins
DAYTONA BEACH, Fla. – American Flat Track is pleased to announce a renewal with longtime partner Motion Pro, naming the industry leader the Official Tools, Cables and Controls of American Flat Track for the 2020 season.
After nearly four decades of experience in the powersports industry, Motion Pro has become one of the most trusted manufacturers of tools, cables and controls for racers and riders of all types of motorsports.
Furthering its commitment to the sport in 2020, Motion Pro has introduced a brand new contingency program available to competitors in the AFT Production Twins class. Riders who finish anywhere within the top-10 positions will be eligible for a contingency award, the most generous of which is a $5,000 offering for the first place finisher in the AFT Production Twins class.
The social-media based contingency program is the first of its kind for Motion Pro, so riders are encouraged to inspect the AFT Production Twins Contingency Guidelines on the AMA Pro Racing competitor website.
“Motion Pro is a brand you can see being used all across our race paddock, from the big factory-backed teams all the way to the up-and-comers,” said Michael Lock, CEO of American Flat Track. “Their commitment and support kicks up to a new level with this year’s introduction of contingency cash and we are very grateful for the added investment that’s going directly to the competitors.”
“Motion Pro has been supporting dirt track racing for over 35 years, and we are honored to sponsor AFT again in 2020,” says Chris Carter, President and Founder of Motion Pro. “Our tools and products make it easier for enthusiasts to maintain and repair their motorcycle, ATV, or UTV. AFT riders and mechanics helped us develop and test many of our unique and innovative products like the Rev2 Throttle Kit, Pro Fill Air Chuck, and Digital Tire Gauge. The grueling demands of AFT racing help us continually ensure the toughness and durability of our products and that they will meet the demands of the most exacting mechanics and riders in the world.”
Tickets are on sale now for the first-ever doubleheader – DAYTONA 200 and DAYTONA TT – at the legendary Daytona International Speedway. Watch both historic motorcycle racing events during Bike Week at DAYTONA for just $35 when you purchase an advance General Admission ticket online. Get yours at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.
How to Watch:
NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
