American Honda, Progressive Join Forces in Multifaceted Agreement

September 6, 2024 — CHARLOTTE, North Carolina

Introducing Team Honda HRC Progressive

Sponsorship of Honda Demo Ride events and Rider Education Centers included

Today at the opening round of the SuperMotocross World Championship Playoffs, American Honda revealed an exciting new multidimensional collaboration with Progressive that includes title sponsorship of the factory race team. Starting with this weekend’s race at Charlotte Motor Speedway, Team Honda HRC Progressive features Progressive branding on its race bikes and rider uniforms, with additional branding placements to come.

While the factory race-team title sponsorship is the headline news, that is only the beginning of this relationship. In the coming weeks and months, Honda fans and customers will see Progressive involved in an array of initiatives. Other examples are Progressive’s support of American Honda’s Demo Ride events and Rider Education Centers.

“We’re excited to finally kick off this unique new sponsorship,” said Brandon Wilson, American Honda Manager of Racing & Advertising. “What I think makes it most interesting is that it’s not just a traditional race-team sponsorship; it’s a broader agreement, with an intercompany, cross-departmental aspect. It’s fun to kick this collaboration off for the SMX Playoffs, but this is just the beginning.”

“Collaborating with Honda is a natural fit for Progressive as we both share a commitment to innovation, safety, and customer satisfaction,” said Eric Doubler, Recreational Lines Business Leader of Progressive. “Together, we can explore initiatives that enhance the driving experience and offer unparalleled value to our customers. We’re excited to embark on this journey.”