Torrance, CA: American Honda Motor Co., Inc. today paid tribute to Mike Traynor, the co-founder of the Pediatric Brain Tumor Foundation (PBTF) and Ride For Kids, who passed away September 12, 2009. As a token of respect, a tree has been planted as a living memorial on the American Honda campus in Torrance, California, along with a plaque commemorating his decades of work on behalf of many children afflicted with brain tumors. “For more than 25 years, American Honda has enjoyed a wonderful working relationship with the PBTF and its Ride For Kids fundraising events. Beyond our relationship with the Foundation, we also enjoyed a close personal relationship with Mike. One big reason Mike and Honda were such a good fit is because we shared so much in common. Mike loved facing tough challenges head on,” said Raymond Blank, Senior Vice President of the American Honda Motorcycle Division. “He knew research and technology were often the keys to winning. And he worked tirelessly””for the Pediatric Brain Tumor Foundation, but also as an ambassador for the sport of motorcycling. “It seems very fitting that today’s memorial to Mike is a living memorial, a new beginning of life that will continue to grow strong for years to come. But as a greater sign of respect, Honda also intends to keep supporting the Ride For Kids””that’s really the proper tribute to Mike,” said Blank. About The Pediatric Brain Tumor Foundation The Pediatric Brain Tumor Foundation is a nonprofit charitable organization that seeks to: * Find the cause of and cure for childhood brain tumors by supporting medical research * Increase public awareness about the severity and prevalence of childhood brain tumors * Aid in the early detection and treatment of childhood brain tumors * Support a national database on all primary brain tumors * Provide educational and emotional support for children and families affected by this life-threatening disease. To learn more, visit ~http://www.pbtfus.org/rideforkids~. About Honda American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.