October launch of Suzuki Select looks to draw more customers and boost sales BREA, Calif. – American Suzuki Motor Corporation (ASMC) recently announced a unique program designed to offer consumers an affordable alternative when purchasing a motorcycle. The initiative also provides Suzuki dealers a competitive edge in the showroom. The Suzuki Select™ Certified Pre-owned Motorcycle Program, announced at the company’s National Motorcycle Dealer Meeting, Sept. 24-26 in Las Vegas, is scheduled to launch this month. “Motorcycle customers don’t always know what they are getting when they buy a used bike from a private party,” said Glenn Hansen, communications manger, ASMC Motorcycle/ATV Division. “With Suzuki Select, consumers can walk into a dealership and choose a pre-owned street motorcycle or scooter with confidence, knowing that it has been through a thorough inspection and is in top condition.” The Suzuki Select program is designed for Suzuki street motorcycles and scooters only. To be certified, the bike must be less than four years old, have less than 30,000 miles and pass a rigorous 77-point inspection by an authorized Suzuki technician. In addition, Suzuki Select motorcycles and scooters come equipped with a standard 90-day extended protection plan that can be upgraded to 12, 24 or 36 months, as well as 90-day roadside assistance, which also is renewable. In-store financing will be available on approved credit. Suzuki dealers must meet several requirements to showcase Suzuki Select certified products, including the employment of one or more Suzuki qualified and trained technicians. Participating dealers also must receive high customer service scores, be in good standing with ASMC’s credit department and must agree to comply with all program criteria. Suzuki also has created point-of-purchase materials for Suzuki Select, including posters, brochures, hangtags, headlamp stickers, ad slicks and more to help dealers effectively launch the program at retail. Suzuki’s goal is to help dealers increase profits as well as develop future customers interested in returning to the dealership to purchase new bikes and scooters. The wide reach of the program, similar to others in the auto industry, truly can impact Suzuki dealer’s profits. “Suzuki Select is a great program for dealers and customers,” said Hansen. “Dealers can enjoy increased floor traffic, new customers and unique marketing opportunities, while consumers can enjoy most of the new bike benefits at pre-owned prices.” ABOUT AMERICAN SUZUKI The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation (SMC). ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.