National Guard Races to Over $100,000 in Media Value at AMA Pro National Guard American Superbike Race Jake Zemke puts on show and sweeps both races Philadelphia, PA March 10, 2010″”According to industry leaders in sponsorship evaluation Front Row Analytics, National Guard’s AMA sponsorship at the Pro National Guard American Superbike race, which took place on March 4th and 5th, was about as good as anyone could have hoped for. Jake Zemke and his No. 54 National Guard Jordan Suzuki GSX-R1000 swept both races at Daytona to start off the season. In addition, the National Guard received $100,416 over 46 sequences, which included track signage, uniform and hat logos as well as verbal mentions during the SPEED-TV broadcasts on March 6th. Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor. “AMA Pro Racing has a loyal fan base, and with the United States National Guard as a sponsor, the public can really appreciate the significance behind what the National Guard stands for. With Jake [Zemke] winning both races, National Guard received a vast amount of exposure and media value. They have clearly aligned themselves with a great racer who should be winning plenty more races this season and beyond,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services. Although Jake Zemke took home two wins last week, it was the National Guard that can also claim a successful couple of days with all the brand exposure and media value it received. The next AMA Superbike races will be held at Fontana, CA, March 26-28 on SPEED-TV. For other media evaluation success stories, check out frontrow-marketing.com. Front Row Marketing Services, a subsidiary of the sport and entertainment firm Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Los Angeles, CA; San Jose, CA; Fort Collins, CO; Miami, FL; Orlando, FL; Augusta, GA; Des Moines, IA; Portland, ME; Detroit, MI; Minneapolis, MN; Kansas City, MO; Albuquerque, NM; Albany, NY; Cleveland, OH; Vancouver, BC; London, ON; and Birmingham, UK. FRMS generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 45 accounts. Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.