Aprilia USA Brought Hollywood to Road Racing with Blockbuster Debut Transformers: Revenge of the Fallen inspired Aprilia race bike unveiled during action-packed Road America weekend NEW YORK, NY June 6, 2009 Aprilia USA added a special dose of Hollywood blockbuster excitement to the AMA Pro Daytona SportBike series when it unveiled a one-of-a-kind Transformers: Revenge of the Fallen inspired race bike today. This special stealth edition of an Aprilia RSV 1000 Factory competition machine made its debut during Round 6 of the road racing series at Road America in Elkhart Lake, WI. The aggressively styled Transformers: Revenge of the Fallen Aprilia bike revved up excitement for the June 24 opening of one of this year’s most anticipated movies among an estimated audience of over 70,000 race fans. Enthusiasts had plenty of chances to see the bike up close, on the track, online and will be able to watch it during a future segment of AMA Pro Prime Time on SpeedTV. Following its Paddock debut, KWS Factory Aprilia Millenium Technologies rider Ben Thompson (97) took the bike to the starting grid twice. Race 1 of the Daytona SportBike was at 4 p.m., Saturday, June 6 and Race 2 begins at 2 p.m. on Sunday, June 7. In addition to his exclusive ride, Thompson waged an equally ferocious helmet, whose design matches the Transformers: Revenge of the Fallen theme. In addition, Aprilia hosted an exclusive Midwest unveiling of the revolutionary 2010 RSV 4 Factory streetbike. Expected to transform the production superbike category with its unique blend of brutal power, Italian style and technical innovation, this was the very first Midwest appearance of the Aprilia RSV 4. It is the only RSV 4 currently on U.S. soil. Aprilia and superbike fans also had the chance to test the latest motorcycles from the Italian manufacturer by partaking in the Aprilia Adventure: Road America. For riders who want to experience the adrenaline rush of Aprilia motorcycles, the Aprilia Adventure is the antidote to the traditional short demo ride. Instead of a few minutes riding through traffic, enthusiasts had plenty of time to fully appreciate the real capabilities of the bikes. Along the way, participants also enjoyed hospitality, refreshments and an Aprilia gift bag. The Aprilia Adventure was open to licensed riders with proper riding gear for $20.00 per person. About “Transformers: Revenge of the Fallen” In the highly-anticipated “Transformers: Revenge of the Fallen,” debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman. “Transformers” was the highest grossing original film and bestselling DVD of 2007. The film also received three Oscar® nominations and won “Best Movie” at the MTV Movie Awards. TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com (C) 2009 Hasbro, Inc. All Rights Reserved. DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro’s Transformers™ Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has been rated PG-13 for intense sequences of sci-fi action violence, language, some crude and sexual material, and brief drug material. About Aprilia and Piaggio Group Americas Aprilia world headquarters are in Noale (Venice, Italy). Founded in 1962, the company designs and manufactures motorcycles in Noale, with production facilities in Scorzè. With 38 motorcycling world championship titles (32 road and 6 off-road) under its belt, Aprilia is the only European manufacturer to have a complete on- and off-road model portfolio, ranging from sporty scooters, innovative off-road bikes and tough adventure tourers to award-winning super sport bikes. For information on Aprilia’s complete U.S. model line, visit the company’s website at www.apriliausa.com. In December 2004 Aprilia became part of the Piaggio Group, Europe’s leading manufacturer of two wheelers and one of the world’s most recognized and respected names in motorcycle and scooter production.