Arlen Ness to Star at Motorcycle Hall of Fame Museum Event During Daytona Bike Week 2008 Speed Channel personality and master builder Russell Mitchell to lead program PICKERINGTON, OHIO – Arlen Ness, master bike builder, pioneer of the custom motorcycle industry and industry icon, will share stories from his celebrated career at the 20th Annual Motorcycle Hall of Fame Museum “Friendraising” Breakfast. Ness will be trading tales with Russell Mitchell, renowned builder, president of Exile Cycles and star of Speed Channel’s “Build or Bust.” A Daytona Bike week tradition, the Museum Breakfast is the ideal opportunity to meet motorcycling’s biggest names face-to-face and get a rare behind-the-scenes glimpse of their lives and careers. The program is scheduled for Friday, March 7, 2008, in Daytona Beach, Florida, and is open to the public for $49 per person. All proceeds support the preservation and education initiatives of the non-profit Motorcycle Hall of Fame Museum, including award-winning exhibits and the country’s only Hall of Fame honoring America’s motorcycling legends. Ness well deserves his “legend” label. A 1992 inductee into the Motorcycle Hall of Fame, Ness launched his career in the late 1960s with the customization of a 1947 Harley Knucklehead. He entered the bike in a local motorcycle show and won, drawing the attention of the press – and future customers. Soon Ness was able to build a custom-painting bike business. He also began selling custom parts and, along with his wife, created a catalog to keep up with customer demand. What began as a simple typewritten page evolved into a major mail order operation. Ness’ unique vision resulted in some of the most influential custom bikes of the past decades. His designs have been studied – and copied – by everyone from other bike builders to factory engineers. Two of his most memorable creations, built in the 1990s, are the ’57 Chevy bike, formally known as the “Ness-talgia,” which perfectly recalls the classic car, and the “Smooth-Ness,” a flowing design inspired by a bronze of a Bugatti automobile. Today, Ness continues to grow his business and excite enthusiasts with his innovative custom designs. For a complete Arlen Ness biography, please visit www.motorcyclemuseum.org. Like Ness, Mitchell has earned many fans, and the respect of the motorcycle industry, by creating unique custom bikes. In the early 1980s, he built his first machines: customized Lambretta scooters. By 1995, he had enough knowledge and customer interest to launch Exile Cycles from his garage. Today, Mitchell’s business is thriving. In addition to manufacturing and distributing motorcycle parts, Exile Cycles continues to produce attention-grabbing custom bikes. Featuring clean, tough industrial styling, Mitchell’s bikes are instantly recognizable. Just as recognizable is Mitchell himself, well-known from hosting the Speed Channel’s “Build or Bust”, as well as his regular appearances on the Discovery Channel’s “Biker Build Off” and “World Bike Build Off.” For more information on Mitchell, please visit www.exilecycles.com. To join Arlen Ness and Russell Mitchell at the Motorcycle Hall of Fame Museum’s breakfast, immediate reservations are recommended. The event will take place March 7, 2008, at the Hilton Daytona Beach Oceanfront Resort in Daytona Beach, Florida. Registration will begin at 8:00 a.m. with breakfast served at 8:30 a.m. Ness will host an autograph session following the conclusion of the breakfast. Admission is $49 per person. Additionally, Associate Sponsorships are available. All proceeds benefit the Motorcycle Hall of Fame Museum. To make reservations or learn about event sponsorship opportunities, contact the Museum at (614) 856-2222. About the Motorcycle Hall of Fame Museum The goal of the Motorcycle Hall of Fame Museum is to tell the stories and preserve the history of motorcycling. Located on the campus of the American Motorcyclist Association in Pickerington, Ohio, the Motorcycle Hall of Fame honors those who have contributed notably to the sport, and three major exhibition halls showcase the machines and memorabilia that have shaped motorcycling. The Museum is open from 9 a.m. to 5 p.m. daily; and is closed on New Year’s, Easter, Thanksgiving and Christmas. Adult admission is $10 per person; students 12 – 17, $3. AMA members $5. Seniors receive a $2 discount and members of motorcycle clubs and organizations are eligible for a $1 discount per ticket. A $25.00 family rate and group rates are also available. For more information, call (614) 856-2222, or visit the Museum’s website at www.motorcyclemuseum.org.