The Australian Superbike Championship (ASBK) is proud to announce the naming rights sponsor for the 2010 Series will be Viking Group. Viking Group Pty Ltd is an Australian transport, logistics and related services company, which provides premium services to its client base across Australia. The Director of Viking Group, Steve Iliopoulos, was excited about what the future holds for the ASBK and motorcycling in Australia, “I have always been an avid fan of motorcycling and motorcycle racing,” Iliopoulos said. “I have a collection of motorcycles and my kids raced for 15 years, so the opportunity to get behind the Championship is one I welcome and take extremely seriously. “Viking’s business has grown considerably in the past five years and we now cover a broader range of transport, distribution and warehousing solutions and can cater for new business. “By securing the naming rights to the Australian Superbike Championship we endeavor to reach new clients and attract further business, all whilst we enjoy a sport that everyone at Viking is passionate about”. International Entertainment Group Director, Yarrive Konsky, is confident that the 2010 Championship will deliver great racing and an opportunity for growth for all involved. “Viking has witnessed the growth in popularity of the ASBK throughout the 2009 season,” Konsky said. “They were involved as a logistics partner through their Perth Freightlines division and I am excited that they see value in coming on board as the naming rights sponsor through their parent company Viking Group. “It’s extremely important that we have a trusted logistics partner; we have hundreds and thousands of dollars worth of product being transported to every round and the timely and protected delivery of this is crucial to the running of the Championship. “Viking is our trusted partner and a valuable sponsor and we are looking forward to the 2010 Championship with them on board.” The first round of the 2010 Viking Australian Superbike Championship will commence at Round 1 of the World Superbike Championships in Philip Island on 27-28 February. For further information check out: www.asbk.com.au and www.vikingtransport.net.au.