Copyright 2003, Roadracing World Publishing, Inc.

According to a letter dated March 5 and addressed to “Benelli Dealer/Prospect,” Benelli has split with its U.S. distributor.

The letter, signed by Sandro Caparelli, Sales and Marketing Manager for Benelli SpA, states:

Thank you for your patience over the past several months as we continue to implement our introduction into the USA market.

Please be assured that Benelli Motorcycles realizes the importance of a timely introduction of the Benelli Motorcycle brand to the North American market, while at the same time building the best possible foundation for the brand’s ongoing growth and development in your country.

It is for this reason that after careful consideration, we have decided to end our relationship with Superbike Inc.

While this change will inevitably result in a delay in the arrival of our bikes in the market, we feel that it is necessary to reach the best results for our dealers and their clients in the long term.

In the meantime, please feel free to forward any correspondence directly to us, as we will make it a priority to assist you in handling any issues that may arise concerning Benelli Products.

In the near future, we will contact you again to advise you of our next steps and to provide you with our best estimate of the first arrival of USA products.

Again, please do not hesitate to contact us with any questions.

Sincerely,

Sandro Caparelli
Sales and Marketing Manager
Benelli SpA
FAX 011-39-721-404-232
e-mail [email protected]


Benelli SpA’s address is:
Strada della Fornace Vecchia s.n.
61100 Pesaro,Italy