MILWAUKEE, Wis. (April 23, 2010) Harley-Davidson today announced that Bill Davidson, Vice President of Core Customer Marketing and great-grandson of Company co-founder, William A. Davidson, has been named Vice President of the Harley-Davidson Museum and Factory Tours. The Museum’s current leader, Stacey Watson, is taking on a newly elevated role leading marketing for all Harley-Davidson customer segments across North America. These new roles begin June 1st. “Bill and Stacey are passionate leaders with dynamic backgrounds in marketing and customer outreach,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer. “A guy like Bill Davidson running our Museum is a natural next phase for this important business. He’s spent his career probably since he could walk – deeply focused on strengthening Harley-Davidson’s relationships with our riders around the world.” Davidson has been with Harley-Davidson for more than 26 years in various leadership positions throughout Marketing. “Harley-Davidson is in my blood,” said Davidson. “The Museum is not only the story of Harley-Davidson – it’s the story of America, told through the lens of an iconic company. I’m excited and honored to share that story and continue to build the Harley-Davidson legacy with everyone who visits the Museum from around the world.” The Museum opened in July 2008, under the leadership of Watson. She was instrumental in the design, development, construction and launch of the Museum, which has become a highly regarded and awarded destination for hundreds of thousands of visitors from around the world. “I am proud of what we accomplished together at the Museum to create a world-class destination right here in Milwaukee,” said Watson, “and I am thrilled to continue strengthening the Company’s focus on customers in my new role.” Reaching customers in new demographic segments is one of the Company’s highest priorities. In her new role as Senior Director, Consumer Segment Marketing, Watson will be responsible for directing the marketing strategy for all core and outreach consumer segments within North America, with a special focus on Women, Young Adults and Diverse markets. Watson joined Harley-Davidson in 1996, and has held roles in York Vehicle Operations in York, Pa., Buell Motorcycle Company, New Business Development and Harley-Davidson Europe. About the Harley-Davidson Museum The Harley-Davidson Museum is located at 400 West Canal Street in Milwaukee and provides a glimpse of American history and culture like you’ve never seen it before through the lens of the Harley-Davidson motorcycle. The Museum is open year-round (10 a.m. 6 p.m. Mon-Wed and Fri-Sun, and 10 a.m. 8 p.m. Thurs) and parking is free. For more information on the Museum’s galleries, exhibits, special events, tickets, and more, visit www.h-dmuseum.com.