New York, NY – June 11, 2009″¦ What happens when you combine the treacherous Arctic Ice Road, negative 60-degree temperature, and the superior capability of the BMW R 1200 GS Adventure motorcycle? The next adventure of Jesse James, of course. On Sunday, June 14 from 10:00 -11:00 p.m. , ET/PT, Spike TV will telecast the third episode of the new hit series “Jesse James Is A Dead Man,” where James will traverse the infamous Arctic Ice Road from Inuvik to Aklavik, Alaska. This hazardous highway of snow and ice is home to some of the world’s most extreme conditions, including bitter below zero temperatures, piercing wind chills, and the perilous ice road itself that can open at any moment, swallowing a traveler instantly. With virtually no traction on the unprepared ice and not a single gas station for miles for refuge or repairs, at least the BMW R 1200 GS motorcycle could offer some comfort and peace of mind, and not just from the heated handgrips. “From motorcycle enthusiasts to those who just can’t get enough of Jesse James, this episode will provide viewers a chance to see the extreme capabilities of the BMW R 1200 GS motorcycle, and how it excels in what could be the world’s most inhospitable conditions,” said Roy Oliemuller, communications manager for BMW Motorrad USA. For this perilous journey, a BMW R 1200 GS Adventure motorcycle was outfitted to fight the frozen north with a multitude of modifications, including studded tires and custom flame paint in typical Jesse James fashion. The BMW R 1200 GS Adventure motorcycle is coveted around the world as the only motorcycle that can tackle any terrain, from the African Desert to the Tibetan mountains, and come back for more. The GS series of dual sport motorcycles are at the forefront of adventure riding, which is quickly gaining in popularity in the United States due to its promise of fun and freedom both on and off road. Ten weekly one-hour episodes of “Jesse James Is A Dead Man” are being produced for Spike TV by executive producers Jesse James and Hildie Katibah through his production company, Payupsucker Productions, in conjunction with executive producers John Brenkus and Mickey Stern of BASE Productions (“Sport Science,” “Crime 360″). Kevin Lee also serves as executive producer. Sharon Levy and Tim Duffy are executives in charge of production for Spike TV. BMW Group In America BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.