Munich. BMW Motorrad is successfully introducing the product strategy familiar from M automobiles, now offering M options and M Performance Parts for a motorcycle model. With the market launch of the new S 1000 RR, an M package and M optional equipment will be available ex works for a motorcycle for the first time. The range of products available for the new RR is also rounded off with an extensive selection of M Performance Parts as part of the accessories program.
Here BMW Motorrad is following the philosophy of the most powerful letter in the world: M is a worldwide synonym for motor racing success and the fascination of high-performance BMW models, aimed at customers with particularly high aspirations in terms of performance, exclusivity and individuality.
The M package for the new BMW S1000 RR comprises the following:
–Motorsport paint finish
–M carbon fibre wheels
–M light weight battery
–M Chassis Kit with rear ride height adjustment and swingarm pivot
–M sport seat
–Pro Mode
Furthermore, BMW Motorrad Motorsport will be entering the new BMW S 1000 RR in the FIM World Superbike Championship (WorldSBK) as of the upcoming 2019 season. The new BMW Motorrad WorldSBK Team will enter the contest in collaboration with Shaun Muir Racing and with a well-known rider pairing: 2013 Superbike World Championship winner Tom Sykes (GBR) together with reigning Superstock 1000 European champion and three-times IDM champion Markus Reiterberger (GER).
With the BMW Motorrad WorldSBK Team and the cooperation with Shaun Muir Racing, BMW Motorrad is significantly expanding its engagement in the WorldSBK. At the same time, BMW Motorrad will continue its successful customer racing program in numerous other national and international racing series.
Cooperation with BMW Group Motorsport is also being intensified so as to tap into additional synergies between automobile and motorcycle racing, especially in terms of trade and logistics.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was €10.655 billion on revenues amounting to €98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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