ASHLAND, Ore., July 23rd — Brammo, Inc. confirmed today that Founder and CEO Craig Bramscher will be unveiling the Brammo Empulse in the Expo area of the 2010 Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca at 11:15 a.m. Saturday, July 24th 2010. This will be the very first time the Empulse electric motorcycle has been seen by the world’s motorcycling media and the public. The Empulse Trio All three models of the Empulse will be freeway capable and enjoy a top speed in excess of 100 mph. Each of the three models will offer customers a different average range from a single charge. The Empulse 6.0 is capable of 60 miles (96 kilometers) average range, the Empulse 8.0 is capable of 80 miles (129 kilometers) average range and the top-of-the-line Empulse 10.0 is capable of a travelling 100 miles (161 kilometers) on a single charge. The estimated MSRP for the Empulse trio when deliveries start next year are: Empulse 6.0 $9,995, Empulse 8.0 $11,995 and Empulse 10.0 $13,995. All three models will be eligible for Federal and State tax incentives. For example, the Empulse 10.0 may cost as little as $7,000 in certain states after Federal and State incentives. Craig Bramscher, Founder and CEO of Brammo, said, “Motorcycle riders have been requesting increased speed and range, and I am proud and delighted to reveal these game-changing Brammo electric motorcycles. Our customers expect Brammo to design and produce the world’s most exciting (and affordable) electric motorcycles, and that’s exactly what we have done.” Bramscher continued, “Today’s announcement promises no more range anxiety for Brammo customers.” Brian Wismann the Head of Product Development at Brammo and the designer of the Empulse will also be in attendance. Members of the press attending the Empulse reveal will receive digital files including high-resolution video, high-resolution images, a news release, specifications of all three models, international pricing and images of the Brammo Empulse RR race bike testing at Thunder Hill Raceway. Brammo, Inc. is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award-winning Brammo Enertia motorcycle. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle-management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. Fans and media can follow Brammo on Twitter at BrammoSays and on Facebook at Brammo Powercycles.