Bridgestone Motorcycle Announced Importations Thibault Ltée as
Exclusive Motorcycle Race Tire Distributor in Canada
· Bridgestone Motorcycle is proud to announce Importations Thibault Ltée as the exclusive distributor for competition road race tires in Canada.
· This comes nearly three months after Bridgestone was chosen as the exclusive tire supplier and title sponsor of the Canadian Superbike Championship Series.
· This partnership aligns with the “Emotion” value of the Bridgestone E8 Commitment.
Sherbrooke, QC (January 4, 2023) – Bridgestone Canada Inc. (Bridgestone) and Importations Thibault Ltée (Thibault) announced today that Thibault will become the exclusive distributor for competition road race tires (non-DOT) in Canada. This announcement comes approximately three months after The Canadian Superbike Championship Series (CSBK) chose Bridgestone as the exclusive tire supplier and title sponsor of the series.
Bridgestone is a supplier of premium race tires for several international racing series including the FIM Endurance World Championship Series (EWC) where it has won an astounding 15 consecutive times at the legendary Suzuka 8 Hours race. Thibault is excited to distribute the same Bridgestone Battlax V02 and Battlax R11 tires that will be used in Canada’s own CSBK series.
“As a passionate supporter of motorcycle racing and our increased racing presence in Canada with CSBK, this move with Thibault ensures that road racers will be able to find Bridgestone road race tires more efficiently than ever,” confirmed Jared Williams, general manager, Bridgestone Motorcycle Tire Business in the United States and Canada. “Due to the long-standing relationship that we have with Thibault and their own passion for motorcycle racing, opening race tire distribution to Thibault is the best way to support the Canadian road racing community.”
“As a long-time partner with Bridgestone, we are really excited to add their road race tires to Thibault’s portfolio,” explained Thibault Director of Business Development Dave Oakley. “By leveraging Thibault’s passion for powersports and nationwide reach, it will be easier than ever for motorcycle road racers to access Bridgestone race tires.”
These partnerships with Thibault and CSBK align with the Bridgestone’s commitment to connect to consumers through Emotion, one of the eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) known as the Bridgestone E8 Commitment to realize a sustainable society.
Thibault will begin receiving Bridgestone motorcycle road race tires in March in time for the upcoming 2023 racing season.
About Bridgestone Canada Inc:
Bridgestone Canada Inc. (BSCA) is a member of Bridgestone Americas Tire Operations (BATO) and a direct subsidiary of Bridgestone Americas, Inc. (BSAM), whose parent company, Bridgestone Corporation, is a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. BSCA and BATO develop, manufacture and market Bridgestone, Firestone and associate brand tires. They are focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, agricultural and other tires to their customers in Canada and the United States, respectively.
About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
About Importations Thibault Ltée:
Since 1981, the primary mission of Importations Thibault is to offer Canadian powersport dealers outstanding customer service with an experienced and dedicated team, quality products and competitive prices. With over 40 years of service, Importations Thibault continues to increase its presence in the Canadian market & has become a major distributor in the powersports industry in Canada. Importations Thibault “Service you can trust.”
