NASHVILLE, Tenn. (July 31, 2008) – Bridgestone Firestone North American Tire, LLC (BFNT) and Bridgestone Firestone Canada Inc. have announced price increases on the companies’ Bridgestone and Firestone brand tire lines, as well as all associate brand tires. The announced increases, up to 10 percent, on passenger and light truck, truck and bus, motorcycle and agricultural and off-the-road tires, will affect the replacement, original equipment and export channels. The price increases are scheduled to begin September 1, 2008. “As a company we are faced with a shortage of the basic, critical raw materials used to make our tires. The result is a dramatic rise in prices for commodities such as butadiene, natural rubber and other materials. In addition, the continuing high prices for gasoline and diesel fuel affects every aspect of our business from manufacturing to distribution and makes this action necessary,” said Asahiko “Duke” Nishiyama, Vice Chairman and President of Bridgestone Americas Holding, Inc., parent company of BFNT and BFCA. “Although we’ve worked continually to enhance efficiencies and increase productivity in all areas of our business, these efforts can not fully mitigate the escalation of costs that we’re facing. As a result, we have no choice but to implement this price increase.” About Bridgestone Firestone North American Tire, LLC: Nashville, Tenn.-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in North America. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution. About Bridgestone Firestone Canada Inc.: Mississauga, Ontario-based Bridgestone Firestone Canada Inc. (BFCA) is an affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and Nashville, Tenn.-based BFNT are subsidiaries of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFCA and BFNT develop, manufacture and market Bridgestone, Firestone and associate brand tires. They are focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off the road, agricultural and other tires to their customers in Canada and the United States, respectively.