CSBK to Be Powered By Mopar® TORONTO, ON (March 22, 2011) – Frontline CSBK Inc., Canada’s premier road racing series organizer, is thrilled to announce an exciting new relationship with Chrysler Canada and the Canadian Superbike Championship by Parts Canada. The winner of the 2011 Superbike Championship will be presented with a new Jeep® Off-Road Camper Trailer from MOPAR valued close to $15,000. The unit will be on display at CSBK events throughout the season. “This partnership with the Canadian Superbike Championship assists Mopar in expanding their marketing reach as a performance-based brand,” said Jim Kiritsis, Senior Manager Service and Parts. “The 2011 racing season will help us position Mopar with an enthusiast crowd that cares about performance just as much as we do.” As a show of support to our future racing stars, Mopar will also award $500 in product to the winner of each Amateur Superbike national event final. “This is a way to showcase the fact that our Mopar dealers carry a very wide range of products that are not just brand-specific,” said Jon Camilleri, Mopar Marketing Manager. “Most racers have tow vehicles and haulers, from oil filters to navigation units, we are guaranteed to have useful parts and accessories in our Mopar line-up that everybody can use.” Chrysler Canada realizes how big of a role that tow vehicles play in the world of motorcycle racing so beginning April 1st; all CSBK membership holders will also be entitled to the Chrysler Advantage Plan, allowing significant savings in addition to most other current retail incentives when you purchase or lease any new Chrysler, Jeep, Dodge or Ram vehicle. The 2011 Canadian Superbike Championship kicks off on May 20th with the Pirelli tire test at Calabogie Motorsports Park which will be hosted by the Turn 2 Sportbike School. Round one will take place May 27-29 at Circuit ICAR near Montreal, Quebec. About Mopar Mopar is Chrysler Group LLC’s service, parts and customer-care brand. Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.ca. About Chrysler Canada Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 86th anniversary in 2011. Chrysler Canada’s product line-up features some of the world’s most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks. Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world’s leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation first established by Walter P. Chrysler in 1925 and Fiat’s complementary technology from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. The sponsors of the 2011 Canadian Superbike Championship are: Parts Canada, BMW Motorrad Canada, Harley Davidson, Canadian Kawasaki, Pirelli, Honda Canada, Suzuki Canada, Yamaha Motor Canada, Turn2 Sportbike School, Dyno Jet, Design Junkies, Chrysler Canada and Lean Angle Canada.
© , Roadracing World Publishing, Inc.