The centre of London roared to the sound of two and four-wheeled racing motorbikes and cars today as Ducati Corse and Ferrari tied up with their fuels and lubricants supplier Shell for a spectacular street display in front of an estimated 20,000 crowd. The event, involving a series of demo runs up and down a closed road, was organized by Shell to promote the launch of Shell V-Power performance fuel in the UK. Shell V-Power has been developed using the knowledge gained from development and testing of tailored Shell V-Power used in the Ducati Desmosedici. Held on London’s South Bank in front of the Shell Centre and the famous London Eye, it saw the participation of last Sunday’s Brno race winner Loris Capirossi on his Desmosedici GP bike, World Superbike championship points leader Troy Bayliss on his Xerox-backed Ducati 999F06 and Felipe Massa in a Ferrari Formula 1 car, as well as a parade of legendary Ferrari cars from the past. It was hosted by ex-touring car driver, BBC Top Gear’s Tiff Needell. The Ducati riders then moved on to the Snetterton race-track in Norfolk in the afternoon for a similar launch event involving Shell dealers and customers.