Chicken Hawk Acquires Suzuka Tire Warmer Brand And Design

Chicken Hawk Acquires Suzuka Tire Warmer Brand And Design

© 2007, Roadracing World Publishing, Inc.

Chicken Hawk Racing announced today that it is acquiring the Suzuka Tire Warmer brand and design. Chicken Hawk Racing founder David Podolsky said, “We are really excited to have the Suzuka Brand of Tire Warmer under the same umbrella as our Chicken Hawk Racing brand. The past decade has seen a rapid rise in warmer technology, and we feel there is room for not only the Chicken Hawk brand, but also for Suzuka. Suzuka provides a different style of warmer that will allow us to target the privateer racer and track day participant with a more aggressive pricing structure. We’ve seen a lot of inexpensive, poorly built product come into the US market in last few years. However, the Suzuka Brand allows us to provide a well-constructed tire warmer at an attractive price.” “The consolidation of the two brands is perfect timing”, says Marc Vandament of Pro-Moto, the current distributor for Suzuka. “Teaming up with Chicken Hawk Racing is an excellent way to offer a full range of product for all levels of riders.” Marc Vandament will continue to focus on the Suzuka brand working with Race Support and Trackside Vendors. Brand Manager for Suzuka Tire Warmers will be Howie Mansdorf . Howie has retired from running motorcycle dealerships and has over eighteen years of experience in the Powersports Industry. For more information about Suzuka Tire Warmers see www.tirewarmer.com or contact Howie Mansdorf at 866-SUZUKA1; to contact Marc Vandament please call (512) 563-5649.

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