RED HOOK, N.Y. (August 23, 2012) — Chicken Hawk Racing, America’s premier motorcycle tire-warmer manufacturer, has stepped up its trackside support program. From coast to coast, new CHR Trackside Support Dealers are available at track days and club-racing events offering free technical support for Chicken Hawk’s entire range of tire warmers, as well as rentals of these championship-winning products. Trackside vendors have been an integral part of Chicken Hawk’s business model since 1993. While the internet diverts sales of many specialty parts to online retailers, CHR is pushing harder than ever to maintain its face-to-face, service-oriented approach in the paddock–where riders most need it. Today’s high-tech tires come in many designs and compounds. Knowing how best to prepare them for track conditions, climate and weather using advanced heating procedures and proper tire pressures are the keys to getting the most traction out of them while inflicting the least amount of wear. The tire experts at our Trackside Support Dealers take a hands-on approach to demonstrating warmer-mounting techniques and educating riders to most effectively utilize Chicken Hawk Racing products as tire-preparation tools. Many Trackside Support Dealers also participate in Chicken Hawk’s unique Trackside Rental program. These test rides allow participants to feel how CHR tire warmers maximize track time as well as tire grip and wear. The program is also designed to assist riders whose warmers didn’t make it to the track or have some other last-minute need. Chicken Hawk Racing’s three-temperature Pole Position model is available for [a fee] per day, which will be applied to the purchase of any CHR warmers from their Trackside Support Dealer by day’s end. Chicken Hawk Racing Founder David Podolsky said, “Our Trackside Support and Trackside Rental programs are great ways for riders to try tire warmers before purchasing them. It also allows riders using other warmers to experience the Chicken Hawk difference and see for himself why our products dominate professional roadracing grids and podiums.” Participating Trackside Support Dealers include: CTR Suspension: East Coast club races and track days KFG: Pacific Northwest races and track days Lithium Motorsports: Central Midwest races and track days MarkBilt: Northeast and mid-Atlantic races and track days Mason Racing: Upper Midwest races and track days On Line Paddock: Cornerspeed events and other Mid-Atlantic track days and races Parts Club: Team Promotion track days Racer Café: Midwest Sportbike Track Time events Sol Performance: Rocky Mountain area races and track days South Central Race Center: Texas and Oklahoma area races and track days As America’s fastest racers have proven, Chicken Hawk Racing tire warmers, which are designed and manufactured in New York, allow serious grip from the drop of the green flag and are built in close coordination with tire engineers. They’re constructed from the finest U.S.-sourced materials, are easy to mount, simple to remove and efficiently bring today’s high-tech rubber up to optimum temperature and hot pressure for near-immediate traction. These highly effective, affordable tire warmers and related products are available through thousands of Parts Unlimited dealers and direct from Chicken Hawk Racing. For more information on how to lead the pack with Chicken Hawk Racing tire warmers and related products, log on to ChickenHawkRacing.com or call 866-HOT-TIRE. Additional company-related news can be found on Chicken Hawk’s Facebook page and YouTube postings. COMPANY INFORMATION Chicken Hawk Racing Website: ChickenHawkRacing.com YouTube Channel: YouTube.com/user/ChickenHawkRacing Facebook Page: Facebook.com/ChickenHawkRacing E-mail Address: [email protected] Mailing Address: 54 Elizabeth St., Red Hook, NY 12571 Phone Number: 866-HOT-TIRE (866-468-8473)