Copyright 2002, Roadracing World Publishing, Inc.

By David Swarts

Formula USA Director of Road Racing Bill Syfan announced Friday that Coca-Cola will be the new title sponsor for the Formula USA National Road Race Series. Syfan made the announcement during the riders’ meeting at the start of the F-USA/CCS Summit Point Cycle Fest at Summit Point Raceway, in Summit Point, West Virginia.

Syfan said that the deal had been completed on Tuesday, May 21, adding that he had no details, but expected Coca-Cola to make the first official announcement of the relationship soon.

Later in the day, F-USA NRRS Manager Ken Abbott added, “We are very excited about the possibilities of this multi-year relationship with Coca-Cola. We’re hoping to do some cross-promotional activities, such as offering Coca-Cola product samples at F-USA events and being included in Coca-Cola P.O.P. (point-of-purchase) advertising displays in stores.”