MILLER EVENT MANAGEMENT HIRED FOR PARKING & TRAFFIC MANAGEMENT AT 2007 RED BULL U.S. GRAND PRIX MONTEREY, Calif. (Oct. 26, 2006) – Miller Event Management, an industry leader in spectator management, has been hired to manage spectator parking and traffic flow for the 2007 Red Bull U.S. Grand Prix, July 20-22, at Mazda Raceway Laguna Seca. The 2006 event, while featuring thrilling on-track racing and improved spectator parking and traffic flow, will also be remembered for the record-breaking heat and the lengthy delays fans using the new shuttle service faced when leaving the circuit Sunday afternoon. “While we can’t control the weather, the horrendous delays fans experienced with the shuttle on Sunday afternoon could have been prevented. Our post-race analysis indicates they were the result of improper execution of our plan,” said Gill Campbell, CEO and general manager for Mazda Raceway Laguna Seca. “The plan wasn’t bad, just the execution. The hiring of Miller Event Management provides better coordination of all elements, especially the shuttle system transporting spectators from the CSUMB (California State University Monterey Bay) parking area to the Wolf Hill parking lot at the track.” Miller Event Management has been working at Mazda Raceway Laguna Seca in 2006, but their role has been limited to managing spectator parking only at July’s Red Bull U.S. Grand Prix and last weekend’s Monterey Sports Car Championships. “We take our job very seriously and are committed to working with Mazda Raceway Laguna Seca and the various transportation and law enforcement agencies to resolve the previous issues and ensure that they are not repeated,” said Jim Miller, president of the San Luis Obispo-based Miller Event Management. “Our role has been limited so far, but has provided a good foundation for us to increase our responsibility for the Red Bull U.S. Grand Prix.” While the final parking and traffic flow plan is still being refined in preparation for release early next year, following is an outline of what fans can expect in 2007. FREE SPECTATOR CAR PARKING – The free shuttle system returns with new management from Miller Events, more buses and more loading gates. Fans will continue to park at CSUMB, just off Hwy 1, and will be transported in motor coaches to the Wolf Hill parking area at Mazda Raceway Laguna Seca. FREE MOTORCYCLE PARKING – Free motorcycle parking, along with a motorcycle-designated entrance/exit, will again be provided. FREE Monterey-Salinas Transit Buses – The local MST bus service provides free rides to fans holding tickets to the event. Buses run throughout the weekend and operate from near hotels in Monterey, Carmel, Seaside and Salinas. Additional buses are being added for 2007. PAID ONSITE PARKING – An increased but still limited number of passes for parking in Wolf Hill are available for $50 for the weekend. Parking passes will go on-sale on November 1, along with all event tickets. Tickets for the 2007 Red Bull U.S. Grand Prix go on sale November 1. Detailed information is available at www.laguna-seca.com or www.redbullusgrandprix.com.
Company Hired To Solve Laguna Seca MotoGP Traffic Problems
Company Hired To Solve Laguna Seca MotoGP Traffic Problems
© 2006, Roadracing World Publishing, Inc.
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