Featured in the November 2022 Issue:
Continental is a large corporation best known for making tires, including very good motorcycle tires. Continental, however, also makes electrical components for all kinds of vehicles, including electronic components for motorcycles, in a separate division called Continental Engineering Services (CES).
But while Continental would love to keep selling tires to individual motorcyclists, the company is not looking to sell electronic components to motorcyclists. Instead, CES wants to continue selling these components to established manufacturers like BMW, Harley-Davidson, Husqvarna, and Zero, and to start selling its products and services to new motorcycle and/or EV startup companies.
And when motorcycle manufacturers list the names of component suppliers, CES wants Continental to resonate with consumers the same way names like Brembo and Öhlins do…
“You’ve Got To Squeeze It To Believe It,” by David Swarts
CES presented to reporters during an intro at its test track in Brimley, Michigan its Twin Motor Controller, which can control two electric actuators and can be integrated into any vehicle’s CAN network, including motorcycles, thanks to its relatively small size. It wasn’t the only technology Continental presented, and all of it was impressive. Read about it in the latest issue of Roadracing World!
PREVIEW the November 2022 Issue of Roadracing World!
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