Dainese, the world’s leader in protective apparel for motorcycling, skiing, snowboarding, mountain biking, and watersports, has just opened their second D-Store in the USA! Dainese, an Italian company, was founded in 1972 by its current President, Lino Dainese, and started out as a manufacturer of leather pants for Motocross. Since its inception, the company’s history has been intertwined with that of riders who have made motorcycling history: from Giacomo Agostini, Barry Sheene, Freddy Spencer, Kenny Roberts and Kevin Schwantz in the World Speed Racing Championship to Edi Orioli and Franco Picco in the Paris-Dakar enduro race, champions were wearing Dainese gear as far back as the ’70s. Today, the tradition is carried on by the most illustrious names in motorcycling, Valentino Rossi, Max Biaggi, Chris Vermuellen, and many others. Design and technical innovation have expanded the protection and apparel collection to include a multitude of sports in addition to motorcycles. The new D-Store San Francisco carries the complete collection of lines that made Dainese famous over the years: motorbike, ski, snowboard, mountain bike and watersports. The Dainese D-STORES are brand specific stores, located in privileged positions in some of the most important cities in the world. The Motorbike, Bike, Ski, and Watersport collections are showcased in especially designed surroundings where customers can be served by the extremely qualified staff and take advantage of evolved services, such as the production of made-to-measure clothing, beta testing of new products, special events, the rapid procurement of articles, sizes and variants that may be temporarily out of stock, as well as the repair of damaged garments. Dainese D-STORES are currently located in, MILAN, ROME, PARIS, BARCELONA, TOKYO, STOCKHOLM, MOSCOW, MUNICH, WIEN, DÃœSSELDORF, KÖLN, TAIPEI, SEOUL, and MANCHESTER. San Francisco is now home to the largest D-store in the world, with over 5000 square feet of showroom. Dainese believes the Bay Area is a perfect match for their collections promoting safety and protection in a city known worldwide for its values towards design and innovation. Dynamic sports are important for many Bay Area residents and Dainese is an ideal product line to support and enhance those lifestyles. In celebration of the opening of our newest D-Store, we will be having a grand opening party on Saturday, October 20th from 10:00am to 6:00pm. Very special guests Kevin Schwantz and founder and president Lino Dainese will be making appearances. Come enjoy snacks and refreshments as well as special pricing on select items throughout the store. The San Francisco D-store is located in 131 South Van Ness, in San Francisco and the hours are Tuesday through Friday from 11am to 7pm, Saturday 10am 6pm and Sundays from 12 to 5pm. Parking is available in the rear of the store off Howard Street. Experience Dainese at the D-Store San Francisco: the largest Dainese showroom in the world!