The Triumph factory-supported PHR Performance Team is set to return to the USA this March for the Daytona 200, with Peter Hickman and Richard Cooper once again taking on the 57-lap, 200 mile race aboard their Triumph Street Triple 765 RS machines.
Now in its 83rd year, the legendary race attracts riders from all over the world. In 2024, Cooper returned to the Daytona 200 for the first time since 2008 and was a frontrunner for much of the race, briefly leading before an unfortunate crash ended his charge. Hickman, making his Daytona debut, was caught in an early incident through no fault of his own, dropping him down the order. The Isle of Man TT star fought his way back through the field and made strong progress so is keen to redress the balance this year.
The experienced duo will be looking to make amends this March as they return to the “World Center of Racing” to battle for victory on their PHR Performance Street Triples.
The British team will be in action at the Daytona International Speedway, on 6 – 8 March 2025. The lights go out for the main event at 13.10 local time, Saturday 8 March.
Steve Sargent, Triumph’s Chief Product Officer: “The Daytona 200 holds a special place in Triumph’s racing history, with Brandon Paasch taking victory in 2022 on the Street Triple 765’s debut. We’re excited to once again support Peter Hickman and Richard Cooper as they fly the Triumph flag in this iconic Florida event. Coopes and the PHR Performance team had a fantastic year in the inaugural National Sportbike Championship last year, securing the title on the Triumph Daytona 660. We’re looking forward to seeing them back in action on the Street Triple 765s as they push for victory in 2025.”
Peter Hickman, PHR Performance Team Owner and Rider: “Really excited to have backing from Triumph again for the Daytona 200 as the Triumph supported entrants. It’s great to have these strong links for PHR Performance. We had a really good year last year qualifying 6th and 7th. Daytona is a really unique place to ride and set the bikes up for and in our first year we had a pretty good year. It’s obviously a shame the race didn’t go to plan but we’re looking forward to getting back there and making amends. It’s great having Richard Cooper on the team again, he’s super experienced and a really nice guy who fits in so well with the PHR Performance team. The Street Triple 765 is working really well. We’ve been working hard behind the scenes to develop the new parts with the next generation rules, working closely with Triumph. We’re supporting a couple of other teams as well including TOBC who won the Daytona 200 with our PHR Performance built engines in 2022. I’m really excited about this race and I cannot wait to get back and have a good go.”
Richard Cooper, PHR Performance Team Rider: “I’m super excited that PHR and Triumph have asked me to go back to the Daytona 200 this year. With the experience that we’ve gained, not just myself as a rider, but also as a team and the crew around me, I feel that we are in a much better position going into it this year. The PHR boys have been working hard to get the best out of the bike for us and we’ve got a great package underneath us. To finish first, first you must finish – we were fast last year, we led the race, but we weren’t there when it counted at the end. This year I will approach it more calmly and level, then there’s no reason why we can’t be competitive and fight for strong results. I’d love to say we can go there and win, we can, but we’ll also need a little bit of luck on our side. I feel that Peter and I can learn from our mistakes from last year and better the results this year. I’m really appreciative of the opportunity from PHR and Triumph to ask me to race at Daytona again in 2025 and I can’t wait to go back.”
