HARLEY-DAVIDSON CELEBRATES 110th ANNIVERSARY IN DAYTONA Bike Week 2013 Offers Demo Rides, Custom Bike Show and More MILWAUKEE (February 5, 2013) Harley-Davidson will celebrate Daytona Bike Week 2013 as part of its global 110th Anniversary events with a special display of motorcycles and more at Riverfront Park on Beach Street and at Daytona International Speedway. “Daytona Bike Week is an exciting part of Harley-Davidson tradition,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “With our 110th Anniversary happening around the world this year, Harley-Davidson wanted to make Daytona Bike Week an important part of that celebration with our riders and customers.” Harley-Davidson will present a unique 110th Anniversary display at Riverfront Park on Beach Street in Daytona from Saturday, March 9 to Saturday, March 16, from 9 a.m. to 6 p.m. daily, including motorcycles, MotorClothes, H-D1 customization, Women’s Area, Muscular Dystrophy Association (MDA) raffle, H-D Insurance, H-D Visa, Willie G. merchandise, beverages and more. Harley-Davidson has partnered with American Iron Magazine and Motorcycle Bagger to host the Ride-In Custom Bike Show on Beach Street Wednesday, March 13. Registration is 9 a.m. to noon with a $10 MDA donation. Trophies and cash prizes will be awarded at 4 p.m. in 11 classes with five Editors’ Pick winners to be featured in American Iron Magazine or Motorcycle Bagger magazines. Harley Owner’s Group (H.O.G.) events in Daytona include pin stops at Beach Street and the Speedway, an area celebrating H.O.G’s 30th Anniversary on Beach Street, and a special event for H.O.G. members Friday, March 8 from 7 p.m. to 9 p.m. at Mikey Luv’s Bar & Grill on Main Street. Harley-Davidson will give 2013 motorcycle demo rides, along with motorcycle displays, Traxxas Experience, beverages and free parking at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard from Saturday, March 9, to Saturday, March 16, 9 a.m. to 5 p.m. daily. The 7th Annual MDA Women’s Ride takes place Tuesday, March 12 with registration on Beach Street starting at 8 a.m. and the ride landing at Destination Daytona at 10:45 a.m. Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 14-16 from 3 p.m. to 10 p.m. For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.com/events and there will be online coverage from Daytona at www.harley-davidson.com/110daytona. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.