From a press release issued by Mid-Ohio:

THE 13TH ANNUAL DEALER RIDE RETURNS TO MID-OHIO DURING THE HONDA SUPER CYCLE WEEKEND PRESENTED BY DUNLOP TIRE

DUBLIN, Ohio – To the superstitious, 13 is an unlucky number. To those involved in the 13th annual Dealer Ride during the Honda Super Cycle Weekend presented by Dunlop Tire, July 25-27 at Mid-Ohio Sports Car Course, year thirteen represents the largest participation in the history of the activity.

The Dealer Ride, a staple of Mid-Ohio’s American Motorcyclist Association Superbike Tour event, has become one of Mid-Ohio’s most popular fan activities, with more than 115 dealerships scheduled to participate in this year’s event. Through those participating motorcycle dealers, over 500 riders will take an on-track tour of Mid-Ohio’s 15-turn, 2.4-mile track through a parade lap Sunday at lunch. Participants will also receive VIP parking in the infield.

To sign up for the Dealer Ride, bike owners should simply visit the nearest motorcycle dealership, including all Ohio Honda dealerships, during normal business hours. Dealerships will register customers until Saturday, July 26.

Along with the 13th annual Dealer Ride, the Honda Super Cycle Weekend presented by Dunlop Tire will feature a Wiseco Superbike 100 doubleheader. Miguel Duhamel, Kurtis Roberts, Ben Bostrom, Mat Mladin, and Eric Bostrom will all go head-to-head with the field in hopes of taking the checkered flag in Saturday and Sunday afternoon’s races.

Also featured during the weekend will be fast-paced two-wheeled action from the 250 Grand Prix, Supersport, Superstock, and Formula Xtreme classes.

Mid-Ohio Sports Car Course is located approximately halfway between Columbus and Cleveland, Ohio off of Interstate 71. Commonly referred to as the “Most Competitive in the U.S.”, Mid-Ohio hosts six motorsports events throughout the summer, beginning with the Sprint Vintage Grand Prix and including the Honda Super Cycle Weekend presented by Dunlop Tire and the Valvoline Runoffs, September 15-21. For event information and tickets, call 1-800-MID-OHIO or visit www.midohio.com .