Dentsu Aegis Network Extends Sports Marketing Proposition with Acquisition of Alesport Group in Spain
Dentsu Aegis Network today announces the acquisition of Alesport Group (“Alesport”), a well-established sports and events marketing and brand activation specialist in Spain. This acquisition will consolidate and extend a diverse portfolio of services within Dentsu Aegis Network Spain as well as further strengthening its global proposition in sports and event marketing.
Founded in 1975 by Jaime Alguersuari, Alesport has a strong reputation in the Spanish market as a leader in the sports and event industry. The agency has managed some of the largest national and international sports events and brand activations, including the Zurich Barcelona Marathon, Half Marathon of Barcelona eDreams, World Series Renault / business Formula V8 3.5, Superprestigio Dirt Track, Non Stop Series Powerade MTB, GAES Titan and Titan Desert by Garmin Tropic Cuba by GAES.
Following the acquisition, Jaime Alguersuari, founder and current President of Alesport Group, will continue to lead his successful business with support from Alesport’s current management team – including Juan Porcar Garcia, CEO of Alesport, and Carlos Martin Rigol, CFO of Alesport.
André Andrade, CEO of Dentsu Aegis Network Iberia & SSA, said: “We are delighted to welcome Alesport to our network today. Alesport’s strong reputation and extensive experience is the perfect addition to Dentsu Aegis Network, further strengthening our portfolio and talent pool in Spain and importantly, extending Alesport’s reach internationally. I am confident that the expertise of Jaime Alguersuari and his management team will further complement and strengthen our global offering in the important remit of sports and event marketing.”
Jaime Alguersuari, President of Alesport Group, said: “In 1975, almost 41 years ago, I decided to devote my life to a dream project – the magazine Solo Moto, and a company now called Alesport Group. It has been a wonderful journey, full of challenges and where hundreds of times the impossible was made possible.”
“I have been fortunate and privileged to have the tenacity, the strength and loyalty of Juan Porcar, and collectively we produced a dream factory which attracted hundreds of talented collaborators. Today, I have the certainty that through incorporating our heritage, emotions and professionalism with Dentsu Aegis Network, the dream factory will continue to strengthen and flourish the way it has for the last four decades.” He added.